Pooja Shah

Led design for Watch Along, FanCode's live co-watching feature, from research and prototyping through usability testing and launch. Led the mobile web homepage redesign, restructuring discovery around fan intent — conversion 4% → 5.5%, Home → Match Detail Page 52% → 65%.

Led UX for the Growth squad — acquisition, onboarding and activation — from user flows and wireframes to launch. Rebuilt the Match Detail Page, the platform's primary conversion surface — conversion +80%, transactors 3x.

One of the founding designers on FanCode's first monetisation product — subscription, checkout and renewal built from zero in a compliance-bound payments domain. Designed the subscription and renewal flows, and owned the web payments journey end to end.

Created GreyAtom's brand identity and led the marketing site redesign (IA, visual system, CMS, A/B testing). Reviewed two graphic and two web designers' application of the identity across touchpoints.

Designed analytics dashboards for retail and government clients.

Provided independent design consulting services.

Taught design fundamentals to first- and second-year students.

Worked as a graphic designer.

Worked as a graphic designer.

Pursued a Master of Arts in Graphic Design and Visual Communication at the Savannah College of Art and Design from 2016 to 2018.

Completed a Diploma in Design and Visual Communications at L S Raheja College of Arts and Commerce from 2007 to 2010.

Completed a certification in Persuasive UX: Influencing Behavior Patterns.

Completed a certification in Agile Project Management.