Phumla Qwelane

Managed music artist influencer marketing strategies for a virtual card brand, leveraging high-end music industry influencers and celebrity artists for brand visibility. Spearheaded offline events and on-the-ground marketing activations, significantly enhancing brand presence within the music community. Organized and executed music showcases, integrating fintech virtual card product demonstrations

Developed and maintained strong relationships with key industry professionals and stakeholders, spearheading the Amapiano and Afrobeats movement within the African ecosystem. Managed talent discovery, pipeline development, artist acquisition, and onboarding, ensuring compliance with legal and industry standards. Supported regional objectives and performance KPIs, tracking streams, views, subscribe

Managed programming and operational aspects of online and streaming radio stations for corporate clients, ensuring accurate music rights reporting to SAMRO, CAPASSO, ICASA, and RISA. Analyzed station performance and implemented data-driven insights to improve content, scheduling, and metadata capturing on broadcast playout systems. Proficiently used broadcast content management systems like Genesy

Manually extracted and compiled monthly SAMRO, ICASA, and RISA reports from RCS and Zetta music playout systems, ensuring accurate reporting of commercially licensed musical works and sound recordings. Identified and understood diverse music rights scenarios, including public domain compositions versus copyrighted recordings, and ensured compliance with regulatory broadcast data. Managed monthly r

Developed and successfully pitched a story concept, leading to script development within a writers' room under the guidance of a Head Writer. Managed a team of crew members and cast, working within schedule and budget constraints to complete all production elements on time. The 30-minute production "Young Adult Besties" aired on SABC 1 to 4 million viewers.

Provided comprehensive administrative support to Production Coordinators, ensuring seamless office and on-set operations. Managed crew logistics, including creating and maintaining accurate crew lists and coordinating with technical suppliers. Coordinated critical shoot details and provided essential support to Unit and Transport Managers, updating calendar schedules throughout all production phas

Gained practical experience in tracking music usage for royalty distribution, pulling detailed music usage reports from broadcast playout systems like G Selector and Zetta. Compiled and scheduled on-air shows, adhering to legal frameworks and station brand identity, and prepared weekly music meetings for playlist additions. Collaborated on the development of 5FM's music television show on SABC3, u

Played a key role in music playlisting and content curation for a youth-focused commercial radio station, gaining a strong understanding of accurate data inputting for rights management. Proactively contacted record labels to obtain missing metadata and guided new artists on engaging with regulatory and licensing bodies like SAMRO. Collaborated on developing on-air content and features to engage t

Completed a Higher Diploma in Contemporary Music Practice. This program provided a foundational understanding of various aspects of contemporary music.

Obtained an N3 Umalusi in Popular Music Practice. This qualification further enhanced my understanding of popular music.

Completed high school education.