Phương Trần

Managed and developed 4 financial services websites, including UX/UI improvements, landing pages, blog updates, and content optimization. Managed company presence across Facebook, Yelp, Google Business Profile, and LinkedIn, ensuring consistent and up-to-date brand information.

Reviewed and evaluated social media content across Facebook, Instagram, and TikTok for 7 business accounts. Assessed content quality, clarity, accuracy, and audience relevance based on predefined guidelines.

Screened and reviewed candidate profiles based on recruitment requirements. Assisted with organizing and validating recruitment-related data and documentation.

Increased website traffic by 20–80% through SEO content optimization and performance analysis. Improved user experience for 3 websites, contributing to 5–10% revenue growth.

Grade: Good

Pursued a Bachelor's degree in Business Administration with a focus on Marketing, achieving a Good degree classification.

Completed the Google Digital Marketing & E-commerce Certificate, covering digital marketing and e-commerce fundamentals.

Earned the Advertising with Meta certificate, focusing on advertising strategies and tools on Meta platforms.

Completed the 'Take the Lead' program offered by Cornell University, focusing on leadership development.

Earned the Gemini Certified Faculty credential, demonstrating proficiency in using Gemini tools for educational purposes.

Completed the CapCut Video Editing Masterclass, covering advanced video editing techniques using CapCut.

Completed the Filmmaking Masterclass with AI Assistance, focusing on filmmaking techniques enhanced by AI tools.

Completed the IELTS Listening and Speaking Sections Skills Mastery, focusing on improving listening and speaking skills for the IELTS exam.

Completed the IELTS Writing – Teacher Training Program 2026, focusing on teaching IELTS writing skills.

Completed the IELTS Speaking – Teacher Training Program 2026, focusing on teaching IELTS speaking skills.

Earned a TOEIC certificate, demonstrating English proficiency in listening and reading.