Peter Licata

I’m a Graphic Designer / Animator / Video editor / Content Creator / Instructor who produces dynamic visuals for television networks, web, and digital platforms. I’m creative, hands-on, and I multi-task well while collaborating from concept through completion in fast-paced environments.

At Graham Media Group, I build on-brand broadcast design deliverables that elevate, differentiate, and function on-strategy. I develop opens, rejoins, lower thirds, OTS’s, sponsor front ends, and monitor graphics while preserving branding standards through custom graphics, style guides, and toolkits.

I also strengthen teams through instructor-led training (ILT) and virtual instructor-led training (VILT), helping improve employee skills, performance, and knowledge. I handle practical production needs too—converting and exporting video and audio files and optimizing them for different platforms.

Previously, as a Lead Motion Graphics Artist at NBC Universal Media, I managed producer expectations, mentored designers, and created custom graphics for The Today Show using Adobe Creative Suite and 3D software. Earlier, as a Lead Graphic Designer at American Sports Network, I owned the full production lifecycle—from conceptualizing and writing to shooting video, 3D animation with Cinema 4D, editing, and audio mixing—while partnering with sales and web to enhance user experience and online advertising strategy.

My work has been recognized through selection for the NBC Sports Olympic Graphics team, where my team won Promax, BDA, and Emmy awards.