At LANDR, I managed partnerships across the music and creator ecosystem, from identifying opportunities and structuring deals to executing campaigns and tracking performance. I re-engaged underutilized partner segments and improved how products were positioned and promoted through external channels.
At Native Instruments, I supported creators, product teams, and community partners across Canada, testing Traktor, Maschine, Komplete, Kontakt, and related ecosystems. I also built music-forward cultural programming through Weekend Loading and created editorial features for Decoded Magazine.
