Open to opportunities

Pavel Ivanov

@pavelivanov

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HTML Email Developer specializing in cross-client, production-ready responsive templates.

Georgia

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What I'm looking for

I seek a role focused on HTML email development and campaign operations where I can solve cross-client rendering issues, collaborate tightly with marketing/design, and drive high-quality, localized campaigns with fast iterations.

I am an HTML Email Developer with deep expertise building production-ready, cross-client templates and robust fallbacks to ensure consistent delivery across global audiences.

I specialize in solving edge-case rendering issues like Gmail on iOS dark mode and legacy Outlook, and I maintain a clean, maintainable code style with strong QA discipline using Litmus and device/client matrix testing.

I deliver fast iterations and clear communication as a reliable partner to marketing and design teams, handling campaign setup, personalization tokens, localization for 19+ locales, and UTM hygiene in ESPs such as SAP Emarsys and Inxmail.

My background also includes front-end web development, WordPress sites, and several years managing commercial and contract functions in B2B environments, demonstrating ownership, client negotiation experience, and a pragmatic approach to delivering results.

Experience

Work history, roles, and key accomplishments

Current

HTML Email Developer

Current

TradingView

Sep 2021 - Present (4 years 6 months)

Develop and QA HTML email templates for global campaigns, execute campaigns in SAP Emarsys, and improve deliverability and engagement through extensive Litmus testing and analytics.

Litmus Emarsys VML For Outlook Inline CSS SCSS Localization QA Testing

Web Developer

Self-employed

Nov 2020 - Sep 2021 (10 months)

Built HTML/CSS/JS and WordPress sites to promote affiliate products and freelance clients, focusing on conversion-oriented development and maintenance.

HTML CSS JavaScript WordPress Responsive Design Affiliate CPA Site Development Git

Online Marketing Manager

Forum Media Group GmbH

Sep 2019 - Oct 2020 (1 year 1 month)

Developed HTML emails and executed campaigns in Inxmail, managed Joomla/WordPress sites and landing pages, and tracked campaign performance via analytics.

Joomla WordPress Landing Pages Web Analytics Campaign Execution Content Management

Head of Commercial Department

LLC Vertical

Nov 2007 - Nov 2016 (9 years)

Led commercial and contract operations for industrial refrigeration projects, managed equipment selection, negotiations, contract drafting, supplier relations, and shipment coordination.

Contract Negotiation Supplier Management Team Coordination

Marketing Manager

CJSC Technoholod

Apr 2002 - Oct 2007 (5 years 6 months)

Handled inbound customer enquiries, identified needs, prepared commercial offers and contracts, and selected industrial refrigeration equipment to meet client requirements.

Customer Support Needs Analysis Equipment Contract Drafting