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Paulo Alves

@pauloalves

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Proactive digital marketer with a passion for writing and communication.

Portugal

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What I'm looking for

I'm looking for a dynamic role that fosters creativity and growth in digital marketing.

I'm Paulo Alves, a proactive digital marketer with a strong passion for writing across various formats. At just 23 years old, I've immersed myself in the world of marketing, where I've honed my skills and developed a keen understanding of effective communication strategies. My journey began with a degree in Journalism from the University of Coimbra, where I learned the art of storytelling and critical analysis.

Throughout my professional career, I've had the opportunity to work with diverse organizations, including a consultancy and marketing agency, where I excelled in direct marketing and sales. My role as a Marketeer at Covet Group allowed me to draw up comprehensive communication plans and manage social media platforms effectively. I am well-versed in content marketing, SEO, and data analysis, which has equipped me to create impactful marketing campaigns that resonate with audiences.

Experience

Work history, roles, and key accomplishments

Digital Marketer

Covet Group

Jan 2024 - Jan 2024 (0 months)

As a Digital Marketer at Covet Group, I focus on content marketing, managing social networks, and drawing up communication plans. My role involves writing articles and reports, as well as optimizing for SEO and conducting market research.

Content Marketing SEO Social Media Management Data Analysis Salesforce Looker Studio Canva WordPress

Marketing Consultant

Prime Conquest

Jan 2020 - Jan 2021 (1 year)

At Prime Conquest, I worked as a Marketing Consultant where I was involved in direct marketing and sales, as well as coordinating trainees. My experience included writing critical analyses and news articles.

Direct Marketing Sales Writing Communication Market Research SEO Content Creation

Education

Degrees, certifications, and relevant coursework

Associação Académica de Coimbra (TvAAC)

Qualification in Tourism and Journalism, Communication

2020 -

Activities and societies: Participated in live broadcasting and developed communication skills.

Gained qualifications in tourism and practical experience in journalism, including roles as a camera operator, editor, and anchor.

Universidade de Coimbra

Degree in Journalism, Journalism

2019 - 2023

Activities and societies: Coordinated trainees and engaged in various communication projects.

Studied Journalism with a focus on communication, including live television broadcasting and coordination of trainees. Developed skills in writing news, critical analysis, and direct marketing.