Open to opportunities

Paulina Sroka

@paulinasroka

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Product Designer at ZieglerLabs improving MyZiegler’s logistics UX and building a shared design system.

Poland

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What I'm looking for

I’m open to senior product design, design systems, or UX-focused roles.

At ZieglerLabs, I’m improving UX and building a shared design system for MyZiegler, a logistics platform for shipment tracking, documentation, and operational workflows. I’m also extending the system to myIntertrans, refining information architecture and interaction patterns across dense operational interfaces.

At Web Solutions NYC, I design digital products for ecommerce, B2B, and industrial clients. For Garmat USA, I designed a step-by-step configurator that translated complex compatibility rules into a self-service quoting experience, replacing a manual spreadsheet-based process.

At Web Solutions NYC, I also designed a modular ecommerce framework for Prestige Consumer Healthcare, with shared UX patterns and flexible brand styling. At SVN GmbH, I built and maintained a Figma design system for Auronia and developed AI-assisted visual content workflows using Figma, Magnific, and Claude.

Earlier, I designed ecommerce UX and interactive experiences at Creatuity Corp., Develocraft, and GPD Agency, and built responsive websites at Grupa TENSE. With a background in experimental biology and web development, I’m comfortable moving between analytical thinking and visual craft, including when a problem is not fully defined.

Experience

Work history, roles, and key accomplishments

Current

Freelance Product Designer

Current

ZieglerLabs

Feb 2025 - Present (1 year 8 months)

Improving UX and building a shared design system for MyZiegler, a logistics platform used to manage shipment tracking, documentation, and operational workflows across the Ziegler Group.

- Building and maintaining a component library in Figma - covering spacing, typography, interaction patterns, and reusable UI components - to ensure consistency between design and development teams.
- Refining in

Current

Product Designer

Current

Web Solutions NYC

Jan 2023 - Present (3 years 9 months)

Designing digital products for a range of clients across ecommerce, B2B, and industrial sectors as a long-term contract product designer.

Garmat USA (2024) - Designed a product configurator for a manufacturer of industrial spray booths with thousands of possible configurations and complex compatibility rules. Translated technical constraints into a step-by-step self-service quoting experience, r

Current

Product Designer

Current

SVN GmbH

Aug 2019 - Present (7 years 2 months)

Long-term design partnership with Auronia, a German manufacturer of customizable wedding and engagement rings, evolving the platform from a standard ecommerce experience into a scalable product ecosystem.

- Built and maintained a Figma design system used across product pages, marketing, and campaign materials - covering components, tokens, and visual guidelines.
- Improved UX and visual consiste

UX/Interactive Designer

Creatuity Corp.

Jun 2016 - Jun 2021 (5 years)

Designed UX and interactive experiences for ecommerce clients across retail, beauty, food, and FMCG sectors over five years.

- Created user flows, wireframes, prototypes, and visual interfaces for client ecommerce platforms.
- Worked closely with developers to deliver customer-facing products built on Magento.
- Gained extensive experience in ecommerce UX, conversion-focused design, and cross-fu

UX/UI Designer

Develocraft

Apr 2019 - Dec 2019 (8 months)

- Designed interfaces for digital products and internal business tools.
- Collaborated closely with development teams and stakeholders.
- Contributed to product discovery, prototyping, and implementation.

Junior UX Designer

GPD Agency

Feb 2017 - May 2018 (1 year 3 months)

- Conducted usability research and testing.
- Analyzed user behavior and translated findings into design recommendations.
- Produced wireframes, information architecture, and interaction concepts.