Patrick Gitari

I’m a Data Scientist with a 4-year track record of turning large, messy datasets into actionable intelligence that improves business performance. I specialize in data analysis, machine learning, and statistical modeling—especially when the goal is measurable impact.

In my current role as a BI Solutions Analyst, I build predictive models to optimize marketing campaigns, contributing to a 20% increase in customer acquisition and retention. I automate processes with machine learning to reduce manual effort by 30% while improving accuracy, and I deploy NLP models to extract meaningful insights from customer feedback for product improvement.

I also lead the end-to-end lifecycle of data work: ETL, exploratory data analysis, statistical experiments (including hypothesis testing and A/B Testing), and clear executive-ready communication. From gathering requirements and designing experiments to developing dashboards and supporting testing/UAT, I bring strong problem-solving, collaboration, and continuous learning to every project.