Open to opportunities

Pasencia Alexie Laya-an

@pasenciaalexielaya-a

Digital marketing specialist focused on organic growth, social media content, and customer engagement that drives sales.

Philippines

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What I'm looking for

I’m looking for a role where I can grow brands through organic social media strategy, content creation, and strong customer engagement—while executing campaigns that improve sales and operations. I value clear communication, hands-on learning, and measurable results.

I’m a Cum Laude marketing graduate with hands-on experience in social media marketing, content creation, customer engagement, and digital brand development. I’ve supported business results by growing online audiences, increasing sales through organic marketing strategies, and executing campaigns with clear, customer-facing communication.

In my recent role as a Marketing Assistant / Admin, I created promotional content for Facebook and LinkedIn to strengthen brand visibility and customer engagement, and I coordinated client communications to support sales activities. As a freelance online marketer, I managed multi-platform selling and logistics, including SEO listing creation, product photography, inventory tracking, and order fulfillment—tripling product revenue from ₱3,000 to ~₱15,000. I also bring HR/admin and EHS support experience from an internship, including recruitment filing and wellness/EHS initiatives.

Experience

Work history, roles, and key accomplishments

Marketing Assistant / Admin

Ostrea Mineral Laboratories, Inc.

Jan 2025 - Jan 2026 (1 year)

Created promotional content for Facebook and LinkedIn to support brand visibility and customer engagement. Coordinated client communications and supported sales activities through customer-facing messaging.

Social Media Marketing Content Creation Facebook LinkedIn Customer Engagement Client Communication Campaign Execution Brand Awareness

HR, Admin, and EHS Intern

Delfingen Ph-Cavite Inc.

Mar 2024 - Jul 2024 (4 months)

Supported HR and administrative operations, including recruitment filing, biometric enrollment, and coordinating company-wide wellness programs. Contributed to EHS initiatives by assisting with HIRAC reviews and leading health and safety activities such as vaccinations and emergency drills.

Biometric Enrollment Wellness Programs EHS Support HIRAC Reviews Vaccination Coordination HR And Administration

Online Marketing Specialist

Freelance

Sep 2022 - Sep 2023 (1 year)

Tripled product revenue from ₱3,000 to ~₱15,000 through organic audience-building and multi-platform selling. Managed the sales pipeline end-to-end, including product photography, SEO listing creation, inventory tracking, order fulfillment, and customer communications across social platforms.

E commerce Marketing Content Creation Product Photography Community Management Logistics Coordination Order Fulfilment Customer Experience

Education

Degrees, certifications, and relevant coursework

Cavite State University - Main Campus

Bachelor of Science in Business Management, Marketing

2020 - 2024

Grade: Cum Laude

Earned a Bachelor of Science in Business Management with a Marketing major, graduating Cum Laude. Supported HR and administrative functions and contributed to health and safety (EHS) initiatives.