Open to opportunities

Pallab Borah

@pallabborah

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Senior Visual Designer passionate about impactful graphic design.

India

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What I'm looking for

I am looking for a role that values creativity and offers opportunities for growth.

As a Senior Visual Designer at PharmEasy, I have honed my skills in product design and graphics, delivering innovative concepts that enhance user experience. My journey began with a Diploma in Animation & VFX, which laid the foundation for my creative career.

Transitioning from animation to graphic design, I have embraced practical experience over theoretical knowledge. My previous roles at Docon Technologies and ShopperStop have equipped me with a diverse skill set in UI/UX and motion graphics, allowing me to create visually compelling designs that resonate with users.

Experience

Work history, roles, and key accomplishments

UI UX Designer

PharmEasy, Api Holdings

Apr 2022 - Jun 2025 (3 years 2 months)

Led UX for PharmEasy’s Flash Delivery & Android Reorder Widget, boosting reorders and engagement. Built a cross-platform design system, speeding up development and ensuring consistency. Worked closely with product, dev, and marketing teams to align design with business goals, improving retention and feature adoption.

Figma Photoshop Illustrator Visual Design User Experience Graphic Design Branding Motion Graphics Team Collaboration Critical Thinking

Senior Visual Designer

Pharmeasy

Mar 2021 - Mar 2022 (1 year)

Led PharmEasy’s design system across app/web, streamlining UI and cutting design-dev time by 30%. Defined scalable icon, widget, and banner guidelines. Introduced unified illustration and icon style to improve navigation and accessibility. Standardized marketing assets, boosting campaign efficiency and cutting go-live timelines by 40%.

UI Design UX Design Graphic Design Adobe Creative Suite Branding Team Collaboration Problem Solving

Graphic Designer

Docon technologies

Apr 2020 - Feb 2021 (10 months)

Revamped Docon’s visual identity and marketing creatives, boosting brand recall and CTR by 20%. Collaborated with marketing to uplift campaign visuals. Designed the homepage end-to-end, aligning product visuals with brand tone and improving conversion performance across digital platforms.

Motion Graphics Graphic Design Adobe After Effects Visual Design Branding Team Collaboration Promotional Materials

Visual Merchandiser

Foodhall

Jan 2019 - Mar 2020 (1 year 2 months)

Adapted in-store visual merchandising into engaging digital storefronts for a seamless brand experience. Improved navigation and product discovery with intuitive UI, leading to a 15% rise in time-on-site. Designed high-conversion creatives for drops, sales, and brand tie-ups, driving increased footfall and online engagement.