At KRISPY, my independent apparel brand, I built the identity, packaging, product photography, and campaign shoots from zero. I also designed and built its Shopify store, including product pages, cart features, and close-up video.
At Ozonol, I created a visual system and applied it across the Shopify store, labels, and sales materials. I designed a sales-focused product page and packshots for MercadoLibre and Google Shopping.
For TerraCafé, I created a logo, illustrations, packaging labels, and print-ready materials for a specialty coffee brand selling to hotels and retailers.
My research work at University of Buenos Aires involved interviews, audience analysis, and written reports. I use Claude in my design and front-end workflows, review its outputs by hand, and work asynchronously in English with a U.S. team.
