Oyede Grace
@oyedegrace
Social Media Manager with a passion for engaging content creation.
What I'm looking for
I am a Social Media Manager with over 3 years of experience in crafting engaging, strategy-led content for brands in the tech and finance sectors. My expertise lies in creating short-form videos, managing content calendars, and fostering online communities through a blend of creativity and data-driven insights. I am dedicated to delivering content that resonates with audiences while aligning with broader marketing goals.
At TISV Digital, I successfully drove a 30% increase in engagement within just six months by implementing agile social strategies and conducting weekly performance reviews. I took ownership of monthly content calendars, executing over 100 assets quarterly, and wrote more than 20 high-performing video scripts that garnered an average of 5K+ views on platforms like Instagram and YouTube. My collaborative efforts across design and email teams contributed to a 15% increase in click-through rates for multi-channel campaigns.
Previously, at Mascot Vibes Gadgets, I grew brand reach by 10% in six months through data-driven content strategies. My ability to maintain a strong engagement rate of over 7% on Instagram and TikTok was achieved through daily posts and thorough audience analysis. I produced over 30 short-form videos that significantly increased brand awareness among Gen Z, and my analytics-backed post scheduling boosted click-through rates by 15%. I am passionate about optimizing social media strategies to enhance customer satisfaction and drive brand success.
Experience
Work history, roles, and key accomplishments
Social Media Manager
TISV Digital
Oct 2023 - Apr 2025 (1 year 6 months)
Drove a 30% increase in engagement within 6 months through agile social strategies and weekly performance reviews. Owned monthly content calendars and executed 100+ assets quarterly tailored to audience and campaign goals. Wrote 20+ high-performing video scripts that averaged 5K+ views on Instagram and YouTube.
Social Media Manager
Mascot Vibes Gadgets
Jun 2022 - Oct 2023 (1 year 4 months)
Grew brand reach by 10% in 6 months through data-driven content strategies and content placement. Maintained a strong 7%+ engagement rate on Instagram and TikTok through daily posts and audience analysis. Produced 30+ short-form videos (avg 1.5K+ views/post) that increased Gen Z brand awareness.
Education
Degrees, certifications, and relevant coursework
University of Lagos
Bachelor of Science, Mass Communication
2017 - 2023
Studied the fundamentals of Mass Communication, covering various aspects of media, communication theories, and practices. Gained knowledge in areas such as journalism, broadcasting, public relations, and advertising.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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