At SOREMED, I conducted a performance diagnostic for a pharmaceutical distribution company, evaluating 18 KPIs across six organizational dimensions.
I developed the Perception Alignment Index to quantify gaps between managerial perception and objective performance. I combined KPI analysis with an employee survey and management interviews to identify performance visibility gaps, then presented recommendations to management.
At CEC Consulting, I supported entrepreneurs with venture planning and developed a business plan for SmileDental, including market analysis, pricing strategy, and financial projections. I also supported administrative and financial workflow improvements using NTCOMPTA and PAYEUR.
Through the Manahil Zaha Cooperative social impact project, I led a 10-member team in redesigning the cooperative’s business model and growth strategy. I also helped build its digital presence and online sales channels, and supported its first retail expansion at Sahara Mall.
