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Optimize Marketing and BrandingOB
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Optimize Marketing and Branding

@optimizemarketingand

I build scalable food systems that strengthen quality, nutrition, and supply chains.

Uganda
Message

What I'm looking for

I'm looking to build scalable, sustainable food systems that improve food safety, nutrition, product quality, traceability, and supply-chain integrity through collaboration with farmers, communities, processors, and SMEs.

I'm coordinating regional agricultural compliance projects at VakeWorks, including field studies, pilot activities, stakeholder engagement, risk mitigation, and data-informed planning across Uganda.

At Babi's Naturals, I lead agrifood value addition for regenerative, zero-waste vegetables, spices, condiments, and sauces. I've supported its growth from a cottage business to a growing medium enterprise and won first place in the FreshValue Innovation Challenge through proposal writing, pitching, and funder engagement.

As Head of Product at TITUU' FOODS, I manage product development from concept to launch for Pearl Breakfast Cereal while strengthening farmer and processor sourcing relationships. My work connects food safety, quality assurance, nutrition, traceability, and sustainable value chains.

Experience

Work history, roles, and key accomplishments

VakeWorks logoVA
Current

Principal R&D Coordinator, Africa

Jan 2026 - Present (8 months)

• Coordinate implementation of regional compliance projects like global compliance frameworks across agricultural value chains.

• Coordinate regional field studies, pilot activities, project timelines, reporting, risk mitigation and stakeholder engagements across Uganda.

• Build partnerships with cooperatives, exporters, and SMEs to improve compliance and market access.

• Project planning

TITUU' FOODS (U) LTD logoTL
Current

Head of Product

Feb 2025 - Present (1 year 7 months)

• Planned and managed cross-functional product development projects from concept to launch under the Pearl Breakfast Cereal brand.

• Strengthened sourcing relationships with farmers and processors to support value chain development and sustainable supply.

• Monitored product quality, production performance, and continuous process improvement.

• Resource coordination and raw material sourc

Babi's Naturals Ltd. logoBL
Current

Food Scientist and Innovations Advisor

May 2024 - Present (2 years 4 months)

• Led agrifood value addition focused on regenerative and zero waste initiatives for vegetables, spices, condiments, and sauces to improve product quality and market competitiveness scaling Babi’s from a cottage business to a growing medium enterprise.

• Supported sourcing decisions through product quality evaluation and technical assessments.

• Provided technical leadership in product devel

TITUU' FOODS (U) LTD logoTL

Food Scientist

Jan 2024 - Jan 2026 (2 years)

Worked as a Food Scientist at TITUU' FOODS (U) LTD, focusing on food science and technology applications.

CF

Value addition & Assistant Projects Manager

Coffee Estate& Grain Farm.

Jan 2018 - Dec 2020 (2 years 11 months)

•Assisted in coffee and banana production, value-added processing, and sustainable farm management.
•Farm group training on post-harvest handling and development of banana and coffee-based products.

Education

Degrees, certifications, and relevant coursework

MU

Makerere University

Bachelor of Science in Food Science and Technology, Food Science and Technology

Makerere University logoMU

Makerere University

Bachelor of Science, Food Science and Technology

Bachelor of Science in Food Science and Technology from Makerere University.

Tech stack

Software and tools used professionally

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