At Shan Prasher YouTube Channel, I managed content planning, production and publishing for an entertainment and pop-culture channel. I helped grow it from 395K to 526K+ subscribers in seven months by using content planning, packaging and audience insights.
I also planned and managed 120+ videos, with several reaching 500K–1M+ views, and managed 15+ brand collaborations. I used CTR, watch time, retention and engagement data to shape content decisions, and managed two podcasts from scripting and episode planning through publishing.
At The Souled Store, I managed social media for three brand accounts and planned 30+ content pieces per month. I also built and manage my personal YouTube channel, Omifyy, handling its content process from research and scripting to production, editing, publishing and YouTube SEO.
