Olufemi Ojo
@olufemiojo
I am a product designer driving user-centered, data-driven experiences that increase retention and e
What I'm looking for
I am a product designer with 5+ years' experience creating user-centric solutions across finance, agencies and startups, advocating accessibility and cohesive design systems.
My work has delivered measurable results — I increased onboarding completion by 70%, lifted InvestNow downloads by 11%, implemented gamification that increased deposits by 46%, and redesigned onboarding for a major financial client to reduce signup time to three minutes and raise completed signups by 40%.
I specialize in UX/UI, rapid prototyping, usability testing and design systems using Figma, Sketch and Adobe Creative Suite; I collaborate closely with developers and stakeholders to turn research and data into product outcomes that improve retention and conversion.
Experience
Work history, roles, and key accomplishments
Product Designer
United Capital Plc
Mar 2024 - Present (1 year 5 months)
Increased onboarding completion rates by 70% after creating a system that streamlines user onboarding journey thereby making it easier for first-time users to set up accounts. Achieved an 11% increase in the InvestNow mobile app download after the first phase of redesign was reeled out. Implemented a gamification feature that increased deposit by 46% by making deposit transactions more interactive
Lead UX & UI Designer, Project Manager
Babskenky & Company Inc.
Jun 2020 - Present (5 years 2 months)
Transformed the company’s clients business with website designs that appeals to their customers while also using out-of-the-box design styles thereby bringing in more sales for them. Redesigned the company’s client acquisition website thus increasing new client intake and revenue generated by 20%. Managed two (2) developers during the development of design prototype and other integrations as well
Product Designer, UX & UI Designer, Front-end Developer
Freelance
Feb 2019 - Present (6 years 6 months)
Worked with a major financial company in the Nigerian Capital Market scene— NGX, where I redesigned their onboarding screens for simplicity which significantly reduced the average timeframe for onboarding a new user to 3 minutes thereby increasing completed signups by 40%. Worked with various design studios and took on solo projects which primarily borders around responsive website design, prototy
UX Designer
Approva Financial
Nov 2023 - Present (1 year 9 months)
Restructured the onboarding process by using a simplified approach for users (lenders, brokers and homebuyers) which reduces the amount of time spent on onboarding alone. Introduced and implemented a new feature backed by user data and research for conducting appraisals for properties within the system without having to go through the usual ambiguous method.
Product Designer
Klique Digital
Apr 2022 - Present (3 years 4 months)
Improved the agency’s website which gave it a better online presence and more credibility when sending proposals to prospective clients. Led end-to-end product design projects for Two (2) of the agency’s clients within the space of Six (6) months.
Education
Degrees, certifications, and relevant coursework
The Federal Polytechnic, Ado Ekiti
Higher National Diploma, Mechanical Engineering
Studied Mechanical Engineering at The Federal Polytechnic, Ado Ekiti, Nigeria. Gained foundational knowledge in engineering principles and practices.
Availability
Location
Authorized to work in
Website
olufemiojo.comPortfolio
olufemiojo.comJob categories
Skills
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