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Olufemi Ojo

@olufemiojo

I am a product designer driving user-centered, data-driven experiences that increase retention and e

Nigeria
Message

What I'm looking for

I seek product design roles where I can lead user-centered, data-driven work to improve retention and conversion, build accessible design systems, and collaborate closely with cross-functional teams.

I am a product designer with 5+ years' experience creating user-centric solutions across finance, agencies and startups, advocating accessibility and cohesive design systems.

My work has delivered measurable results — I increased onboarding completion by 70%, lifted InvestNow downloads by 11%, implemented gamification that increased deposits by 46%, and redesigned onboarding for a major financial client to reduce signup time to three minutes and raise completed signups by 40%.

I specialize in UX/UI, rapid prototyping, usability testing and design systems using Figma, Sketch and Adobe Creative Suite; I collaborate closely with developers and stakeholders to turn research and data into product outcomes that improve retention and conversion.

Experience

Work history, roles, and key accomplishments

UP
Current

Product Designer

United Capital Plc

Mar 2024 - Present (1 year 5 months)

Increased onboarding completion rates by 70% after creating a system that streamlines user onboarding journey thereby making it easier for first-time users to set up accounts. Achieved an 11% increase in the InvestNow mobile app download after the first phase of redesign was reeled out. Implemented a gamification feature that increased deposit by 46% by making deposit transactions more interactive

BI
Current

Lead UX & UI Designer, Project Manager

Babskenky & Company Inc.

Jun 2020 - Present (5 years 2 months)

Transformed the company’s clients business with website designs that appeals to their customers while also using out-of-the-box design styles thereby bringing in more sales for them. Redesigned the company’s client acquisition website thus increasing new client intake and revenue generated by 20%. Managed two (2) developers during the development of design prototype and other integrations as well

FR
Current

Product Designer, UX & UI Designer, Front-end Developer

Freelance

Feb 2019 - Present (6 years 6 months)

Worked with a major financial company in the Nigerian Capital Market scene— NGX, where I redesigned their onboarding screens for simplicity which significantly reduced the average timeframe for onboarding a new user to 3 minutes thereby increasing completed signups by 40%. Worked with various design studios and took on solo projects which primarily borders around responsive website design, prototy

AF

UX Designer

Approva Financial

Nov 2023 - Present (1 year 9 months)

Restructured the onboarding process by using a simplified approach for users (lenders, brokers and homebuyers) which reduces the amount of time spent on onboarding alone. Introduced and implemented a new feature backed by user data and research for conducting appraisals for properties within the system without having to go through the usual ambiguous method.

Education

Degrees, certifications, and relevant coursework

TE

The Federal Polytechnic, Ado Ekiti

Higher National Diploma, Mechanical Engineering

Studied Mechanical Engineering at The Federal Polytechnic, Ado Ekiti, Nigeria. Gained foundational knowledge in engineering principles and practices.

Tech stack

Software and tools used professionally

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Olufemi Ojo - Product Designer - United Capital Plc | Himalayas