Olha Shaparenko

Owned end-to-end product design for an AI artwork authentication platform, defining product architecture, role-based permissions, and 30+ user flows. Conducted 16 user research sessions, built a cross-platform design system from zero, and reduced estimated component development time by ~30%, supporting fundraising with assets used in 10 investor pitch decks.

Restructured a dysfunctional design-to-engineering delivery process across a 15-person product design organization. Reduced delivery blockers from frequent multi-week delays to near-zero by standardizing design thinking and usability testing and introducing a reusable icon framework aligned with frontend rendering constraints to eliminate recurring rework.

Led UX strategy, research, and delivery on cross-regional enterprise projects, including Adidas’s seasonal production platform redesign. Ran 19 user interviews across 5 departments and 3 continents, redesigned the underutilized platform to save an estimated months of engineering investment, and delivered IA, personas, journeys, flows, usability validation, and components adopted into Adidas’s inte

Conducted an end-to-end UX audit and user research for a consumer digital product, delivering structured findings and prioritized design recommendations.

Redesigned a fully-functional but unadopted B2B operations platform after 60+ hours of ethnographic field research. Quantified ~20–30% operator time loss, reduced operator task completion time by 20–40% with touchscreen-optimized UX, and converted the engagement into an extended long-term contract with expanded scope.

Designed B2B digital products for Ukrainian agri-tech leaders Astarta and MHP, creating complex data-heavy enterprise experiences for non-technical users. Led UX/UI design for a US-based startup (SWAG) and internal communication platforms, following a 3-year graphic design foundation across brand books, identity, and production discipline.

MSc in Theory and History of Art (2016–2018).

UX Design program (2016–2017) at SoftServe University.

On-site Design Thinking Program at Stanford d.school (2020).

MSc in Roman Philology focused on Spanish Linguistics (2006–2011).