Open to opportunities

Oksana Subota

@oksanasubota

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UX/UI designer focused on research-driven, user-centered interfaces that boost engagement and conversions.

Ukraine

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What I'm looking for

I seek a product-focused role where I can lead research-driven design, collaborate with cross-functional teams, and build scalable UX systems that drive measurable results.

I am a UX/UI designer with 2+ years crafting intuitive, effective, and visually appealing digital products that increase conversions and improve user retention. My design approach is grounded in research, analytics, and system design to help companies achieve real business goals.

I lead user research, conducted 20+ interviews validating product hypotheses, and delivered end-to-end designs including a full e-commerce website built in three weeks and an MVP from scratch. I create personas, journey maps, wireframes, prototypes, and design systems to translate user needs into clear product direction.

I collaborate closely with clients and stakeholders to align on goals, iterate concepts early, and deliver cohesive UX/UI systems that enhance brand identity and drive engagement. I work with tools like Figma, Miro, Adobe Photoshop, Maze, Notion, and Dovetail to manage research, prototyping, and handoff.

Experience

Work history, roles, and key accomplishments

Current

UX/UI Designer

Current

Independent

May 2023 - Present (2 years 4 months)

Designed intuitive web and mobile interfaces and end-to-end UX systems that improved usability and validated product hypotheses through 20+ user interviews and rapid prototyping. Delivered a full e‑commerce website in three weeks and built mobile MVPs that addressed core user pains.