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Olga Lakhnova

@olgalakhnova

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UX Experience Team Lead at Kaspersky who cut content production turnaround time by 60% through workflow automation.

Russian Federation

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What I'm looking for

I’m eager to help Valerie Group lead its integrated creative function across Content, Copy, and Design, delivering distinctive, culturally relevant, and commercially effective work for its consumer and eCommerce brands.

At Kaspersky, I lead an international multidisciplinary team across Content, Design, UX Strategy and creative delivery, shaping digital experiences for global and regional B2C and B2B portfolios. I reduced content production turnaround time by 60% by automating manual workflows and introducing scalable creative processes.

Previously, I led content and creative work at Huawei CBG and developed campaigns at BBDO GROUP RUSSIA and MCCANN, DENTSU AEGIS NETWORK. Across these roles, I translated brand strategy and consumer insights into campaigns and digital experiences, adapting creative work for different markets while maintaining brand consistency.

Experience

Work history, roles, and key accomplishments

Current

User Experience Team Lead

Current

Kaspersky

Dec 2024 - Present (1 year 10 months)

Leading an international multidisciplinary team across content, design, UX strategy, and creative delivery for global B2C and B2B portfolios. Reduced content production turnaround time by 60% through automation and scalable processes.

Creative Leadership UX Strategy Content Strategy Team Management Figma Miro Jira AI Tools Workflow Automation CRO SEO Stakeholder Management

UX Content Strategy Lead

Kaspersky

Aug 2022 - Dec 2024 (2 years 4 months)

Developed global content and creative strategies aligned with business goals and audience needs. Led and mentored an international team of content strategists and copywriters, establishing scalable content frameworks and best practices.

Content Strategy Creative Direction Team Leadership Messaging Frameworks Information Architecture SEO Stakeholder Management Figma Miro

Content Marketing Team Lead

Huawei CBG

Apr 2021 - Aug 2022 (1 year 4 months)

Served as a strategic and cultural bridge between China and Russia teams, leading creative and content strategy across digital, social, and eCommerce channels. Increased engagement by 40% and delivered a 60% uplift in user interaction through high-converting campaigns.

Content Strategy Creative Direction Team Leadership Digital Marketing Social Media Ecommerce Campaign Management Stakeholder Management

Senior Copywriter

BBDO Group Russia

Mar 2018 - Mar 2021 (3 years)

Led creative development for international and local brands across digital, TV, social, print, and integrated channels. Contributed to a 45% increase in engagement and created award-recognized work.

Copywriting Creative Development Brand Strategy Integrated Campaigns Script Writing Social Media Client Management

Creative Copywriter

McCann, Dentsu Aegis Network

May 2016 - Apr 2018 (1 year 11 months)

Developed creative concepts for digital campaigns, TV advertising, branded content, and integrated communications. Led a full rebranding initiative from concept to launch.

Copywriting Creative concept development Branding Digital Campaigns TV Advertising Social Media Research

Education

Degrees, certifications, and relevant coursework

ESEI International Business School Barcelona

Master's Degree, Marketing and Communication

2018 - 2020

Master's degree in Marketing and Communication from ESEI International Business School Barcelona, completed from 2018 to 2020.

UCAM Universidad Católica San Antonio de Murcia

Master's Degree, Marketing

2018 - 2020

Master's degree in Marketing from UCAM Universidad Católica San Antonio de Murcia, completed from 2018 to 2020.

UX Design Institute

Professional Diploma, UX Design

2026 -

Professional Diploma in UX Design, 20 ECTS credits, Level 5 EQF, completed in 2026.

Moscow City University of Management of the Moscow Government

Master's Degree, International Relations and Affairs

2007 - 2013

Master's degree in International Relations and Affairs from Moscow City University of Management of the Moscow Government, completed from 2007 to 2013.