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Tatiana Rusalovskaia

@tatiana_rusalovskaia

Hands-on Art Director & Brand Designer specializing in brand systems, identity, campaigns, packaging, digital and print.

Bulgaria

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What I'm looking for

I'm open to remote roles with international companies, as an employee or contractor.

I'm a hands-on Art Director & Brand Designer with extensive international experience across tech, e-commerce, FMCG, HoReCa, beauty, film and culture. I specialize in brand identity, visual systems, campaigns, packaging, digital and print, working from concept through execution.

Most recently, I built the design function for a fast-growing classifieds marketplace, joining as the 7th employee and helping scale the brand as the company grew to 100+ employees and 2M+ users. Before that, I led brand design for an international food delivery tech business across 9 markets and 30+ cities, building an international design team and delivering 1,000+ assets across campaigns and touchpoints.

My independent work spans brand identity, packaging, campaigns, exhibitions, events and film projects. My concepts have won competitive pitches, and selected work has been featured by Packaging of the World and World Brand Design Society.

I'm open to remote Art Director, Brand Designer, Design Lead and Creative Lead roles, as well as freelance and contract projects.

Experience

Work history, roles, and key accomplishments

Current

Art Director

Current

Independent & Selected Projects

Nov 2025 - Present (10 months)

Developing an independent wellness product and working across film and culture projects, creating visual communications across digital and print.

Concept Branding UI UX Creative Direction Digital Print Web Experience Key Art Marketing Materials On screen graphics

Art Director

BirBir

May 2024 - Nov 2025 (1 year 6 months)

Built the design function as BirBir scaled to 100+ employees and 2M+ users, creating a flexible identity system across product and marketing. Led a 3-person design team and managed cross-functional workflows and external agencies.

Brand Identity Visual Systems 360° Brand Campaigns Digital Social OOH Events Team Leadership Cross Functional Collaboration Agency Management

International Design Lead

Yandex Eats & Yango

Sep 2022 - Aug 2024 (1 year 11 months)

Led brand design expansion from 3 to 9 markets and 30+ cities, building and leading an international design team. Delivered 1,000+ assets across OOH, TV, digital, motion, in-app, events, and physical touchpoints, and developed scalable templates and workflows.

Brand Design Team Leadership 360° Brand Campaigns OOH TV Digital Motion In App Events Packaging and Physical Touchpoints Scalable Templates Workflow Optimization

Art Director & Brand Designer

Independent / Selected Clients

Jul 2014 - Sep 2022 (8 years 2 months)

Led projects across brand identity, packaging, campaigns, digital, print, editorial, exhibitions, and events for clients across various industries. Created concepts that won competitive pitches and led creative work for international clients.

Brand Identity Packaging Campaigns Digital Print Editorial Exhibitions Events Creative Direction Art Direction Multidisciplinary Teams

Graphic Designer

Interbrand

Feb 2013 - Jul 2014 (1 year 5 months)

Created brand identities, creative concepts, and campaigns across print, digital, and OOH. Worked on campaigns for VTBArena Park and developed brand concepts for UTair and Zoomby.

Brand Identity Creative Concepts Campaigns Print Digital OOH

Designer → Senior Designer

Mediacrat

Jan 2008 - Feb 2013 (5 years 1 month)

Grew from production-focused design into a senior cross-functional role spanning editorial, advertising, branding, new business, and events. Redesigned advertising workflows and led event design from concept through production.

Editorial Advertising Branding New Business Events Workflow Redesign Pre Flight Centralized Archive Event Design Production Coordination

Graphic Designer

555

Sep 2006 - Dec 2007 (1 year 3 months)

Delivered multi-format design work across identity and advertising. Completed first full-cycle project independently, working directly with clients.

Identity Advertising Cross Format Design Client Communication

Freelance 3D Artist

Nival Interactive

Jun 2004 - Jul 2005 (1 year 1 month)

Collaborated with a small independent team on creating 3D assets for Heroes of Might and Magic V. Modeled in-game artifacts and environmental elements, textured and optimized for integration into the game engine.

3D Modeling Maya Texturing Optimization Game Assets Photoshop