At DesignsByOlly, I designed and wrote copy for 13 marketing emails across five eCommerce and DTC verticals. The work included welcome flows, product launches, flash sales, and cart-abandonment sequences.
I use Claude Code and GPT image generation to explore concepts, create imagery and backgrounds, and build HTML. I then refine the layout, typography, and copy by hand in Figma to preserve each brand's voice.
I audited OLIPOP's email program, identified a dark-mode rendering failure, and designed a redesigned welcome email as a proof-of-concept pitch. I also built and configured campaigns in Klaviyo and prepared ESP-ready handoffs for Mailchimp and Omnisend.
Alongside email design, I create visual identities and campaign assets for Right Minds Mental Health Foundation and design brand and promotional materials for eCommerce and small-business clients. My B.Sc. in Psychology informs how I approach visual hierarchy, storytelling, and messaging.
