At Pearl Lemon Group, I plan and produce search-focused content that lifted organic traffic by 85%, click-through rates by 70%, and site engagement by 30%. I also support digital PR campaigns through content strategy and journalist pitching, and write press releases that contributed to a 45% increase in average session duration from earned media.
At It Just So Happens Ltd (Dreamgineer), I built product marketing copy for a SaaS platform, including its elevator pitch, website content, meta descriptions, and directory listings. I partnered with the founder and design team to establish a consistent brand voice across web, product, and lifecycle emails.

