Open to opportunities

Obilor Joshua

@obilorjoshua

Message

SEO Specialist focused on GEO/AEO and Local SEO for measurable organic and AI visibility.

Nigeria

Message

What I'm looking for

I’m looking for a remote role where I can own SEO end-to-end—traditional plus GEO/AEO and Local SEO—using clear KPI reporting, async collaboration, and US/UK localization to drive organic growth and AI visibility.

I’m a results-driven SEO Specialist with 6+ years delivering measurable organic growth for SaaS, EdTech, e-commerce, hospitality, and local-service brands across the US, UK, Canada, South Africa, and Nigeria. I work at the intersection of Traditional SEO, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and Local SEO—growing visibility in classic Google SERPs and emerging AI surfaces like Google AI Overviews, ChatGPT citations, and Perplexity answers.

I’ve taken brands from zero organic presence to first-page Google rankings within 30 days, and I’ve earned Google AI Overview placement for competitive queries. I also rank US and Canadian EdTech SaaS keywords against established incumbents, and I build full local SEO ecosystems—GBP creation, verification, optimization, and citation networks—so businesses win across multiple cities and markets.

I’m comfortable working with international owners and distributed teams, using async communication, transparent KPI reporting, and US/UK-localized content and copy. As a sole SEO lead, project manager, and QA officer across an 8-brand portfolio spanning five countries simultaneously, I focus on turning technical recommendations into clear, stakeholder-ready plans and outcomes.

Experience

Work history, roles, and key accomplishments

Current

Senior SEO Specialist Lead

Current

Empowered Future Calgary

Nov 2025 - Present (8 months)

Led a volunteer SEO team for a Canadian non-profit, overseeing audit cycles, content strategy, and execution across the digital infrastructure. Conducted technical SEO audits (including Core Web Vitals) and delivered KPI reporting and recommendations for non-technical stakeholders.

Technical SEO KPI Reporting

Current

SEO Specialist (YouTube SEO)

Current

Freelance SEO & Digital Marketing

Jan 2020 - Present (6 years 6 months)

Provided freelance SEO and digital marketing support for international clients, optimizing YouTube channels and managing paid campaigns. Improved channel performance using keyword targeting, title/description strategy, and thumbnail optimization, and ran Google Ads and Facebook Ads across multiple verticals.

YouTube SEO Keyword Targeting Google Ads Facebook Ads Campaign Management

SEO Specialist (GEO/AEO)

ExamCrush

Jul 2025 - Aug 2025 (1 month)

Delivered Traditional SEO, GEO, and AEO improvements, increasing organic sessions by 28% for US/Canada/Nigeria audiences from zero baseline. Built AI-friendly content structure and technical SEO enhancements in collaboration with a Next.js team.

Robots.Txt Canonical Tags Next.js

SEO & Digital Marketing Lead

Fulcrum Operations South Africa

Jun 2024 - Jun 2025 (1 year)

Led SEO strategy and digital growth across 8+ brands spanning Nigeria, the US, the UK, Canada, and South Africa. Achieved Google AI Overview placement for a target concierge-service keyword and built multi-brand local SEO ecosystems using GBP creation/verification and large directory citation networks.

Local Pack Visibility Directory Citation Networks Reddit Medium LinkedIn Quora Social and Directory Presence Local SEO

International SEO Consultant

Entirely Bathrooms

Apr 2025 - May 2025 (1 month)

Improved performance and SEO outcomes by restructuring pages and implementing British-localized content for an ecommerce home improvement brand. Enhanced Core Web Vitals via CSS/JS minification and image compression, and expanded local directory presence while optimizing product pages.

Bounce Rate Reduction UX Restructuring British English Content On Page SEO Product Page Optimization Local Directory Optimization

International SEO Consultant

Lotusbrain Studio

Apr 2025 - May 2025 (1 month)

Created and fully optimized a Google Business Profile for a non-location-based creative agency to establish verified local visibility for Glasgow-area queries. Produced geo-targeted blog content and built a UK citation network across high-DA platforms.

Google Business Profile Local SEO Geo Targeting Citation Network Building

Digital Marketing Lead (SEO)

Kamsiparts Automotive Limited

Jul 2023 - Mar 2024 (8 months)

Managed SEO-driven content and behavior-segmented email campaigns to grow subscribers and increase sales conversions for an automotive business. Oversaw Google Search Ads and Meta Ads performance using CPC/ROAS-driven optimization and worked with developers to improve site architecture and checkout flow.

Behavioral Segmented Email Campaigns Email Marketing Google Ads Meta Ads CPC ROAS Checkout Flow

Google Ads Specialist (QA)

BlockMec Technology (SaaS)

Jan 2021 - Jan 2022 (1 year)

Drove 5,000+ app installs across three SaaS product launches using Google App Install Ads, YouTube SEO campaigns, and influencer marketing. Led QA/software testing across three pre-launch release cycles.

YouTube SEO Influencer Marketing App Install Campaigns QA Software Testing

Local SEO Consultant (GBP)

SLG Home Buyer

Jan 2025 - Present (1 year 6 months)

Provided freelance Local SEO consulting for a Canadian real estate cash-buying firm serving Ontario homeowners. Completed a GBP audit, delivered an Ontario Local 3-Pack visibility roadmap, and authored a long-form “How to Stop Power of Sale in Ontario” guide designed for both traditional ranking and AI Overview citations.

Local SEO Category and Tag Optimization Posting Cadence Optimization Local 3 Pack Roadmap