Open to opportunities

Oana Tanasa

@oanatanasa

Message

I build scalable, production-ready packaging systems that unite design, print, and operations.

Romania

Message

What I'm looking for

I'm looking to build scalable packaging systems where creative intent, print feasibility, manufacturing, and efficient artwork operations work together across global teams.

I'm currently supporting Weleda AG as a Packaging & Design Operations Consultant, developing packaging concepts, visual systems, artwork guidelines, and production-ready solutions across Switzerland and Romania.

At The Estée Lauder Companies, I led artwork management for 25 prestige beauty brands and more than 3,000 SKUs. I built a global Esko WebCenter artwork ecosystem across Switzerland, Hong Kong, and Singapore, reducing delivery-to-market lead times by up to 25% and artwork-file variations by approximately 40%.

At SIG Combibloc, I led packaging pre-press teams and delivered production-ready work for global FMCG brands including Unilever, Coca-Cola, Nestlé, Danone, and Arla. My work in rotogravure printing, color management, and quality standards helped reduce color-related claims by 27%.

I bring creativity, strategy, and manufacturing together to create packaging that is commercially successful, technically accurate, and operationally scalable.

Experience

Work history, roles, and key accomplishments

Current

Packaging & Design Operations Consultant

Current

Weleda AG

Sep 2025 - Present (1 year)

Develop creative packaging concepts, visual systems, and artwork guidelines that strengthen brand consistency. Translate creative ideas into production-ready packaging by balancing design intent, print feasibility, and manufacturing requirements.

Packaging Design Artwork Management Print Production Packaging Operations Cross Functional Collaboration

Artwork Management Lead

The Estée Lauder Companies

Feb 2022 - Feb 2025 (3 years)

Led artwork management for a portfolio of 25 prestige beauty brands and more than 3,000 SKUs, supporting Travel Retail Worldwide with a strong focus on the Chinese market. Managed and mentored a local team of 4 artwork specialists while providing functional leadership to a regional network of 20 artwork professionals.

Artwork Management WebCenter Workflow Automation Team Leadership Process Optimization Color Management Print Production Stakeholder Management

Packaging Pre-Press Team Leader

SIG Combibloc

Mar 2018 - Jan 2022 (3 years 10 months)

Led and developed a multidisciplinary Packaging Pre-Press team, fostering a culture of collaboration, accountability, continuous improvement, and professional growth. Delivered production-ready packaging solutions for global brands including Unilever, Coca-Cola, Nestlé, Danone, and Arla, supporting approximately 30% of worldwide aseptic carton packaging production.

Team Leadership Rotogravure Printing Color Management Print Production KPI development Process Improvement Supplier Management Pre Press Packaging

Packaging Pre-Press Coordinator

SIG Combibloc

Jan 2017 - Feb 2018 (1 year 1 month)

Coordinated packaging pre-press projects, ensuring compliance with customer specifications, print requirements, quality standards, budgets, and production timelines. Successfully led the transfer and redesign of the Packaging Pre-Press back-office operations from Germany to the SIG Business Services Centre in Cluj-Napoca.

Pre Press Operations Rotogravure Printing Color Management Proofing Process Optimization Project Management

Packaging Designer

Farmec S.A.

Apr 2012 - Jan 2017 (4 years 9 months)

Created packaging concepts and visual identities for cosmetic product ranges, translating brand strategy into distinctive consumer packaging experiences. Successfully launched 12 cosmetic product ranges and created the packaging identity for the award-winning Gerovital Happiness range, recognized as Voted Product of the Year® 2015.

Packaging Design Brand Identity Print Production material selection Market Research Cross Functional Collaboration