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cristian megherlich

@cristianmegherlich

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I build brand identities, packaging, retail visibility, and AI-enabled creative work for major consumer brands.

Romania

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What I'm looking for

I'm looking to lead and deliver brand, packaging, retail visibility, and multimedia work where AI-enabled creative workflows can speed high-quality production.

I've created brand identities, packaging, retail visibility kits, and production-ready design for Coca-Cola, PepsiCo/AQUA Carpatica, Heineken, Nestlé, Peroni, Ferrero Rocher, and Philip Morris. At AQUA Carpatica, I developed the 330ml can, WET hard seltzer, and the official Brand Manual.

I bring 24+ years in advertising and design production, from concept through shelf placement. I also use Adobe Creative Suite, Cinema 4D, video editing, and AI automation tools to accelerate complex visual work.

Experience

Work history, roles, and key accomplishments

Current

Senior Art Director & AI Creator

Current

Creative Bla Bla

Aug 2024 - Present (2 years 1 month)

Executes high-level creative services and artwork for major brands including Coca Cola, Nestle, and Peroni. Implements AI Automations and AI Generative tools into daily design workflows to speed up delivery for advertising agency clients.

AI Automation Generative AI tools Art Direction Creative Services Brand Design

Creative Director & Senior Designer

FIELDSTAR

Feb 2024 - Nov 2025 (1 year 9 months)

Designed and developed the 'Branding Visibility Kit' for the Horeca Channel and in-store promotional materials for Heineken Europe. Created the 'UEFA Champion League Partnership Visibility Kit' and oversaw visual alignment for Coca Cola HBC brands across European Horeca and Trade Marketing channels.

Branding Retail Design HORECA Channel Trade Marketing Visual Design Coca Cola Heineken UEFA

Creative Director & Lead Brand Designer

PEPSICO Romania / AQUA CARPATICA

Mar 2019 - Nov 2022 (3 years 8 months)

Developed comprehensive new brand identities from conceptual design to shelf placement, including the AQUA Carpatica 330ml can and WET hard seltzer. Designed and built the official AQUA Carpatica Brand Manual and executed product design adjustments for the Greek market.

Brand Identity Packaging Design Brand Guidelines Product Design Market Adaptation

Multimedia Art Director

GMP + Webstyler Advertising

Aug 2017 - Feb 2019 (1 year 6 months)

Executed multimedia projects from scratch to screen, taking a hands-on approach to video editing and 3D design. Led brainstorming sessions and hands-on packaging and multimedia executions for clients like BRD Societe Generale and Rompetrol.

Multimedia Video Editing 3D Design Packaging Brainstorming BRD Societe Generale Rompetrol

Art Director

Various Advertising Agencies

Jan 2001 - Dec 2017 (16 years 11 months)

Delivered award-winning design and engagement ideas for major clients including Mars, ING Bank, Lay's (CEE Relaunch), Grolsch, Jack Daniel's, Winston, and Ursus Breweries.