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Nooshin Pahlavan

@nooshinpahlavan

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I drive organic growth for B2B brands through technical SEO, site architecture, and search-led content strategy.

Hungary

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What I'm looking for

I'm looking for a role where I can lead data-driven SEO strategy and hands-on execution, partner closely with developers and cross-functional teams, and improve visibility across traditional and AI-driven search.

I've driven organic growth for international B2B brands through SEO strategy, technical optimization, website architecture, and search-led content.

At TechVertu, I led SEO and digital project coordination, including website redesigns and Morris Site Machinery’s Magento-to-WordPress migration. My work improved crawlability, indexability, technical performance, and commercial keyword rankings.

At Bsuperior System, I increased qualified leads by 35% and reduced bounce rate by 20% through content strategy, keyword mapping, search-intent analysis, and stronger user journeys. I also coordinated structured data, on-page SEO, and technical implementation with developers.

I’ve led five SEO specialists at Wikidemy and delivered measurable traffic, CTR, visibility, and content-growth gains across client projects. I combine hands-on SEO execution with data-driven decisions and an MSc Marketing focus on search and AI-driven discovery.

Experience

Work history, roles, and key accomplishments

SEO Executive and Marketing Coordinator

TechVertu

Sep 2022 - Aug 2024 (1 year 11 months)

Led SEO strategy, technical optimization, and project coordination across digital initiatives. Drove commercial keywords to first-page Google rankings and improved site performance to GTmetrix Grade A.

SEO Strategy Technical SEO Stakeholder Management Project Coordination Website Redesign Magento WordPress Redirects GTmetrix

SEO Strategist

Bsuperior System Ltd.

Aug 2021 - Aug 2022 (1 year)

Increased qualified leads by 35% through content strategy and keyword mapping. Reduced bounce rate by 20% through improved content structure and user journeys.

Content Strategy Keyword Mapping Search Intent Analysis On Page SEO Technical SEO Structured Data Bounce Rate Reduction

SEO Team Lead

Wikidemy

Jul 2019 - Aug 2021 (2 years 1 month)

Led five SEO specialists across strategy, content optimization, and delivery. Managed SEO strategy across 10+ projects, aligning priorities with business and search goals.

Team Leadership SEO Strategy Content Optimization Quality Assurance Search Trends Analysis Competitive Analysis

SEO Specialist

Dina Group Dubai

May 2019 - Aug 2019 (3 months)

Increased organic traffic by 20% and CTR by 10% through SEO content campaigns and on-page optimization.

SEO content On Page SEO Organic Traffic Growth CTR Optimization

SEO & Content Specialist

Mootanroo

Sep 2018 - May 2019 (8 months)

Increased product-page visibility by 40% through keyword research, metadata, and internal linking. Boosted blog traffic by 35% through search-led content strategy.

Keyword Research Meta Data Optimization Internal Linking CMS Optimisation Content Strategy Blog Traffic Growth

Education

Degrees, certifications, and relevant coursework

Budapest Metropolitan University

Master of Science, Marketing

2024 -

Grade: 5.0/5.0

Pursuing an MSc in Marketing with a thesis on the differences in digital marketing visibility between traditional search engines and AI-based systems.