Rym User

Developed and implemented GEO/SEO strategies aligned with business objectives, collaborating with content, dev, and PR teams. Managed technical SEO audits, content briefs, and off-page strategies to improve visibility and organic traffic.

Conducted website audits, competitor analysis, and keyword research across US and EMEA markets. Implemented A/B testing, developed SEO-driven digital PR and backlink strategies, and monitored KPIs with monthly reports.

Optimized Google My Business and conducted local keyword research to refine SEO strategy. Increased organic traffic by 75% through local keyword optimization and developed citations and backlink strategies to boost domain authority.

Conducted in-depth keyword research and competitive analysis to refine SEO tactics. Created content aligned with Google's algorithm and implemented evergreen content strategy, while monitoring KPIs and providing weekly reports.

Earned a Certificate of Achievement in CSS from Sololearn in 2022.

Earned a Digital Marketing Certification from Queros in 2022, including a certificate of achievement in Marketing analytics and setup traffic report.

Earned a Certificate of Achievement in HTML from Sololearn in 2022.

Earned an SEO Specialist Certification from Queros in 2022, including a certificate of achievement in SEO targeting and reporting.

Pursued a Professional Master's Degree in Financial and Fiscal Management from ISFF in Tunisia from 2015 to 2019.

Completed a Bachelor's degree in experimental sciences from Said-Boubaker in Tunisia from 2013 to 2014.