nikita roy
@nikitaroy
SEO & AEO/GEO content growth specialist building AI-visible strategies and zero-click ranking wins.
IndiaWhat I'm looking for
I’m a results-driven SEO & content growth specialist with 4+ years of experience evolving from core SEO fundamentals into Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). I focus on optimizing for AI-powered answer surfaces—so my content earns machine-readability, featured placements, and LLM visibility.
At my current role, I pioneered AEO initiatives by targeting conversational, question-based, and long-tail query patterns to match how AI systems interpret intent. I implement structured data (FAQ, HowTo, Article, Product) and build pillar pages, knowledge hubs, and FAQ assets engineered for citation-ready discovery across platforms like Google SGE, Perplexity, and Bing Copilot.
I also lead technical SEO audits across 20+ client websites, covering Core Web Vitals, crawlability, mobile-friendliness, and site architecture—while translating analytics into action through GA4 and Search Console dashboards. From Ahrefs/SEMrush-driven research to intent cluster mapping and stakeholder-ready reporting, I build content engines that drive authority, traffic, and conversions.
Experience
Work history, roles, and key accomplishments
SEO Executive (AEO/GEO)
Dotsquares
Aug 2022 - Present (3 years 10 months)
Pioneered AEO initiatives by optimizing content for featured snippets, Google SGE, and voice search using conversational and long-tail query patterns. Led technical SEO audits across 20+ client websites and built pillar/FAQ assets with schema markup to improve LLM and zero-click visibility.
Digital Marketing Executive
Inausco
Aug 2021 - Jul 2022 (11 months)
Built founder-led and solution-led content strategies across SEO, social media, and email to keep messaging consistent across marketing and sales touchpoints. Conducted A/B tests on meta titles and email CTAs and collaborated with designers, writers, and video editors to improve engagement.
Social Media Marketing Intern
InConnectors
Jun 2021 - Mar 2022 (9 months)
Repurposed long-form articles into social posts, carousels, and short videos to expand content reach and engagement. Maintained messaging consistency across LinkedIn, Instagram, and Facebook using structured content calendars aligned to campaign goals.
Education
Degrees, certifications, and relevant coursework
Dayalbagh Educational Institute
Postgraduate Degree, Business Administration & Management
2020 - 2022
Completed a postgraduate degree in Business Administration & Management from Dayalbagh Educational Institute between 2020 and 2022.
University of Rajasthan
Bachelor of Business Administration (BBA), Business Administration
2017 - 2020
Earned a Bachelor of Business Administration (BBA) from the University of Rajasthan from 2017 to 2020.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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