Nikola Kovacevic

I'm a Senior UX/UI & Product Designer with 10+ years of experience designing SaaS products, dashboards, landing pages, websites, eCommerce experiences, email campaigns, and digital assets.

My work is usually focused on practical, business-driven design: improving UX flows, simplifying complex interfaces, building scalable design systems, and creating polished visuals that are easy for developers to implement.

Over the years, I’ve worked with companies and clients across industries including SaaS, recruitment, health, eCommerce, education, solar/energy, and digital products. My experience covers everything from early product concepts and wireframes to high-fidelity UI, responsive web design, design systems, marketing pages, and production-ready handoff.

I’m especially strong in Figma, UX/UI design, web design, landing pages, design systems, and translating business goals into clean, usable digital experiences. I also have hands-on experience with WordPress, WooCommerce, Webflow, Elementor, Photoshop, Illustrator, and working closely with developers.

I’ve also co-founded and designed a natural cosmetics brand from the ground up, including the branding, packaging, website, eCommerce experience, labels, marketing assets, and product visuals. That gave me a strong understanding of how design connects with real business outcomes, not just how something looks.

I like working with teams that need someone who can think clearly, move fast, ask the right questions, and turn messy ideas into simple, usable, high-quality design.