Nikita Raikwar

In the MVP Stage.

Writing bylined pieces on home interiors, home decor, modular interiors to help blitz-scale DesignCafe's organic marketing efforts

I partner with startups, agencies, and growing businesses as a fractional content marketing manager, helping them build content systems that support brand awareness, lead generation, and long-term growth.

Depending on the engagement, I work as a freelance consultant, contractor, project partner, or an embedded extension of the marketing team.

What I do
• Develop content marketing strategies alig

Worked as a service provider in a digital manager role, in liaison with the co-founders (Parth and Saurabh) by wearing one too many hats in:

- Building out content systems, editorial roadmaps, and internal SOPs from scratch
- Owning the SEO strategy, publishing blogs, fixing on-page issues, and creating new landing pages via WordPress CMS
- Designing and executing the full digital and social med

As a content manager at ZenX Media (Now SD Digital), I helped with:
- Creating brand ICPs, a content calendar, and social media content for IG and LinkedIn.
- Refreshing copy wherever needed.
- Assisting with LinkedIn and cold email outreach for BD and sales.
- Occasionally writing video scripts, newsletters, or publishing blogs using the WP CMS.
- Creating ad copy for Meta lead generation.
- Deve

Helping the digital marketing team by:

- Writing monthly high-quality, SEO-optimised blogs for B2B clients across industries
- Collaborating with the DealsInsight team to align content with each brand’s voice and objectives
- Conducting in-depth research to ensure thought leadership and relevance in each piece
- Creating content that supports lead generation, improves search visibility, and engag

UPDATE: Laid Off!

Here’s a little snapshot of what I do:

- Write newsletters that drive growth and revenue (and hopefully make your inbox a bit brighter).
- Attend chef coffee chats (because who doesn’t love foodie banter?).
- Lead TOFU efforts for Business Development Partnerships (not the edible kind, sadly).
- Write, edit, and proofread brand and venue partnership blogs.
- Run email campaigns

Here’s a quick snapshot of what I did as a Content Marketing Specialist:

- Reviewed and edited content created by our in-house writer.
- Managed organic channels like Quora, Pinterest, LinkedIn, Email, WhatsApp, and WebPush.
- Wrote SEO-friendly blogs for DesignCafe and Qarpentri, backed by SME interviews for insights.
- Analysed data and create monthly reports to refine organic marketing strateg

As a Senior Content Writer with DesignCafe, I:

- Wrote SEO-friendly copy for blogs and the website.
- Developed content for blogs, the website, Pinterest, LinkedIn, WebPush, and Quora.
- Created lead-conversion Email and WhatsApp communications.
- Collaborated with in-house design teams to ensure visual and copy alignment.
- Brainstormed and generated fresh content ideas for marketing campaigns.

As a founder and chief content custodian

- Worked with 15+ small and mid-scale brands and businesses in the lifestyle, food, and fitness space.
- Managed a team of 7+ creatives and 10+ freelancers.
- Generated 17L + ARR for the business
- Headed design and creative initiatives
- Led the editorial team to create succinct SEO long-form articles to nurture MOFU and BOFU funnels
- Handled all logist

As a contractual copywriter at Behind The Scenes, my scope of work included:

Writing short-form social media copies for the agency's clients.
Editing, rewriting, and proofreading website content.
Writing video content and captions.
Crafting SEO-rich website landing pages and product descriptions.
Creating paid ads and SEM marketing copy.
I also worked on branding content such as brochures, brand

Worked as Freelance Copywriter at Multiple Clients.

As the founder of Book Pitaara, I worked as a product curator and creator, with responsibilities including:

- Identifying products based on subscription needs.
- Facilitating vendor-client meetings.
- Developing social media strategies, creating content, and designing for the company.

Book Pitaara is India's First Literary Wellness Subscription Box, offering a diverse range of products like:
Boo

Creating on-page as well as off-page Search Engine Optimization (SEO) blogs and articles for brands including:

- Real Estate: Rustomjee, Dosti Realty, Runwal Estate, Adani Realty, House of Hiranandani, Shobha Hartland
- FMG: Everyuth, Catch Foods, Heritage Fresh, Teenvan
- Fashion: Jealous 21, Skechers, Spencers,
- BFSI: IndiaBulls Ventures, PNB Metlife, IndiaBulls LED
- Education: Navneet, Teen

As the Founder and Organizer of The Attic Life, I operated as a Certified Professional Organizer, Closet Organizer, and Home Stager under IAPO - International Association of Professional Organizers.

My responsibilities included:

- Guiding clients in adopting new, effective, and efficient methods for decluttering, tidying, and organizing their homes and office spaces.

- Drawing inspiration fro

As a content custodian at Enchantico Children's World Pvt. Ltd (now Shutdown), my job involved:

- Creating content for both on-page and off-page website alongside online and on-ground content for the brand's product.
- Developing short-form copies and captions for social media and working on long-form SEO blogs for the website.
- Handling the brand's social media page and creating a content calen

At Cox and Kings Global Services, my job responsibilities included:

- Creating content for numerous countries, their cities, and respective attractions as required for C&K's intranet services.
- Writing long-form content for different attractions
- Editing itineraries, and proofreading all long-form copies
- Publishing content through the C&K Portal online.

As an Associate Content Writer, I headed the content team and collaborated closely with the design and marketing teams. My responsibilities included:

- Curating products and writing product descriptions.
- Managing the brand's social media presence.
- Ideating ad campaigns.
- Developing the brand's monthly content calendar.
- Creating new on-page and off-page blog articles.
- Executing affiliate,

As a Content Writing Intern at Gozoop Online Pvt. Ltd, my responsibilities included:

- Writing SEO and ORM articles on a daily basis.
- Optimizing old blog content.
- Writing and editing Wikipedia and website content.
- Ideating campaigns and creating short-form social media copy for brands under the agency.

Brands served during my tenure included:
Dell, Reliance Foundation, Dream11, Mumbai Indi

Apr 2024 · Expired May 2026

Oct 2019