Nikha Bhardwaj

NB

Looking for a job

Nikha Bhardwaj

@nikhabhardwaj

Senior SEO Specialist at Zaprev, improving ecommerce search visibility with technical SEO and AI-ready content.

At Zaprev, I built and executed an end-to-end SEO plan, then restructured content into answer-first formats to improve visibility in ChatGPT, Perplexity, and Google AI Overviews. I also implemented LLM-powered chatbots and dynamic FAQ pages.

At Wildnet Technologies, I managed SEO for 15+ international client websites and resolved crawl, indexing, and HTML issues. I introduced GEO practices, built weekly dashboards, and brought AI tools into content and reporting workflows.

Earlier, I worked in digital marketing and SEO at PDSSIA, Netsmartz / Sebiz, and JC Web Pros. My work included technical audits, keyword research, content optimization, local SEO, and link building; I also mentored junior SEO team members at Wildnet Technologies.

Experience

Work history, roles, and key accomplishments

ZA

Senior SEO Specialist

Zaprev

Jan 2026 - Apr 2026 (3 months)

Built and executed an end-to-end SEO plan for a growing startup, covering technical audits, content planning, and on-page optimization. Led GEO initiatives to improve citation and visibility in AI search engines.

SEO Technical SEO GEO Content Strategy Schema Markup ChatGpt Perplexity Google AI Overviews AI LLM FAQs

WT

Assistant Manager – SEO

Wildnet Technologies

Jun 2021 - Dec 2025 (4 years 6 months)

Managed SEO for 15+ international client websites, driving year-on-year organic traffic growth. Introduced GEO practices and resolved technical issues to improve search and AI visibility.

SEO Technical SEO GEO SEMrush Ahrefs Google Keyword Planner Screaming Frog Google Search Console GA4 Nightwatch CMS FTP HTML JavaScript 301 Redirects Google Business Profile Chatbot FAQ Mentorship

PD

Digital Marketing Executive

PDSSIA

Dec 2020 - Mar 2021 (3 months)

Audited site structure and ran technical SEO audits, fixed 50+ issues, and created SEO-optimized content. Developed social media strategy and tracked performance in Google Analytics.

SEO Technical SEO Screaming Frog SEMrush Moz Google Keyword Planner Keyword Research Content Creation Canva Social Media Google Analytics

NS

SEO Executive

Netsmartz / Sebiz

Jun 2019 - Nov 2020 (1 year 5 months)

Managed on-page, off-page, and social media optimization for 10+ client websites. Conducted audits, built backlinks, and reported on performance.

SEO On Page SEO Off Page SEO Social Media SEMrush Google Analytics Backlink Building Guest Posting Digital PR Content Marketing Sitemaps Robots.Txt

JP

Jr. SEO Executive

JC Web Pros

Apr 2018 - May 2019 (1 year 1 month)

Wrote and implemented meta tags and ALT tags on WordPress and Shopify sites, and handled off-page SEO including link building and local listings.

SEO WordPress Shopify Meta Tags Off Page SEO Link Building Local SEO Email Marketing

Education

Degrees, certifications, and relevant coursework

OB

Obility

Obility GEO Certification, Generative Engine Optimization

Earned the Obility GEO Certification from Obility in January 2026.

PS

Positive Surfer

AI Search Optimization Masterclass, AI Search Optimization

Completed the AI Search Optimization Masterclass from Positive Surfer in December 2025.

SE

Semrush

Technical SEO and AI Search Essentials, Technical SEO and AI Search

Completed the Technical SEO and AI Search Essentials certification from Semrush in December 2025.

PP

Punjabi University, Patiala

Master of Computer Applications, Computer Applications

2015 - 2018

Grade: First Division

Pursued Master of Computer Applications (MCA) with a focus on computer science and applications, graduating with First Division.

HS

Himachal Pradesh University, Shimla

Bachelor of Computer Applications, Computer Applications

2012 - 2015

Grade: First Division

Completed Bachelor of Computer Applications (BCA) with a focus on computer science and applications, graduating with First Division.

Tech stack

Software and tools used professionally

Shopify

FileZilla

Google Search Console

JavaScript

Quora

WordPress

Ahrefs

Moz

SEMrush

Canva

Screaming Frog

ChatGPT

Availability

Looking for a job

Location

India

Authorized to work in

Salary expectations

140k+ INR

Job categories

SEO Specialist Digital Marketing Executive

Skills

Technical SEO Generative Engine Optimization (GEO)SEO Strategy Site Audits Indexing and Crawling Core Web Vitals Schema Markup Keyword Research Content Strategy On Page SEO Off Page SEO Content Planning Internal Linking Link Building Local SEO

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