Open to opportunities

Nifex User

@nifex

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I’m a social media manager and content strategist driving organic growth with platform-native content for Web3 brands.

Nigeria

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What I'm looking for

I’m looking for a role where I can own organic social strategy end-to-end—spot trends, lead platform-native content, and track performance—while using AI for speed and building genuinely engaged communities for Web3 or digitally native brands.

I’m a social media manager and content strategist with 2+ years of hands-on experience driving organic growth across X, TikTok, Instagram, and Facebook for digitally native and Web3 brands. I spot trends early and turn insight into scroll-stopping, platform-native content, while building engaged communities from the ground up.

I’m comfortable owning a content calendar end-to-end—from strategy and creative direction to performance tracking and content optimization based on engagement data. I’ve grown a brand’s social following from roughly 300 to 720+ followers in under three months using consistent, engagement-focused posting and trend-driven storytelling.

I actively use AI tools daily (ChatGPT, Claude) for trend research, ideation, and content workflows, editing output to preserve a natural, human voice. My experience includes freelancing across Web3 and DTC brands, ghostwriting and long-form content for founders, article editing for web3/crypto publications, and building a multi-platform 4-week content calendar structured around Educate/Relate/Sell pillars.

Experience

Work history, roles, and key accomplishments

Current

Social Media Manager & Content

Current

Freelance

Jan 2023 - Present (3 years 6 months)

Drove organic growth across X, TikTok, Instagram, and Facebook for Web3 and DTC brands by spotting trends early and turning insights into platform-native content. Owned content strategy and calendar execution and used AI tools for research, ideation, and drafting.

Organic Social Strategy Creative Direction Brief Writing ghostwriting Trend Research Content Optimization Creator Coordination Community Building Performance Monitoring Competitive Analysis

Current

Social Media Manager

Current

Freelance

Jan 2023 - Present (3 years 6 months)

Drove organic growth and platform-native content across X, TikTok, Instagram, and Facebook for Web3 and DTC brands, including growing a social following from ~300 to 720+ followers in under three months. Managed end-to-end content calendar workflows, used AI tools for trend research and drafting, and optimized content based on engagement performance data.