Product designer with experience designing high-traffic digital platforms, editorial ecosystems, and scalable backend systems for one of Vietnam’s leading online newspapers, VnExpress. Skilled in crafting cohesive and accessible user experiences across websites, web apps and mobile apps with a strong focus on user growth, engagement, and operational efficiency. Experienced in balancing business goals, editorial workflows, technical capabilities and user needs to create intuitive, performance-driven digital products.
Looking for a job
Lê Hoàng Sơn User
@ngbthg
Designer with 12+ years of experience delivering digital products and marketing materials for journalism, technology, and education sectors.
VietnamExperience
Work history, roles, and key accomplishments
UX Designer
VnExpress
Jan 2022 - Jan 2026 (4 years)
Designed and launched 15+ landing pages generating over 50 million page views, and built 10+ widgets that increased time on page by 15%. Led end-to-end product development, conducted research and testing, and applied AI tools throughout the design process.
UI/UX & Graphic Designer
Pitagon
Jan 2021 - Jan 2022 (1 year)
Ensured cohesive visual application of brand guidelines across digital and print, and built and maintained the company's end-to-end design system, reducing design-to-dev handoff time by 25%.
Graphic Designer
The Olympia Schools
Jan 2014 - Dec 2020 (6 years 11 months)
Designed 200+ marketing, decorating, and point of sale materials annually (print and digital) to support school decorations, enrollment campaigns, and events.
Education
Degrees, certifications, and relevant coursework
ST
Staylab
UX Design Process, UX Design
2023 - 2024
Completed UX Design Process and Behavioural Design for CX courses.
Coursera
Google UX Design, UX Design
2021 - 2021
Completed the Google UX Design certificate.
EG
Eggcademy
Visual UI Basic Mentorship, Visual UI
2020 - 2020
Completed the Visual UI Basic Mentorship program.
TU
Thang Long University
Bachelor of English Language, English Language
2009 - 2013
Bachelor of English Language from Thang Long University from 2009 to 2013.
Tech stack
Software and tools used professionally
Availability
Looking for a job
Location
VietnamAuthorized to work in
Website
son.super.sitePortfolio
son.super.siteSalary expectations
30k+ USD
Job categories
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