Open to opportunities

Neha Sharma

@nehasharma21

SEO and AI-driven editorial strategist focused on boosting enterprise visibility through AIO/GEO, local SEO, and data-led growth.

India

Message

What I'm looking for

I’m looking for a remote-friendly role where I can lead SEO and AI-driven editorial strategy—AIO/GEO, local SEO, and technical SEO—using analytics to continuously improve organic growth, visibility in AI-generated answers, and measurable ROI.

I’m an editorial and SEO strategist who drives visibility for enterprise cybersecurity and digital products by turning content into measurable search and AI-discovery wins. At Palo Alto Networks (Remote), I optimized editorial content strategy to improve search visibility, user engagement, and organic traffic, while executing web page classification and content taxonomy aligned to SEO best practices and product needs.

I also lead Local Listing Management (LLM) to keep business information accurate and consistent across Google Business Profile and Bing Places, strengthening local search performance. Most importantly, I spearhead AI Optimization (AIO) and Generative Engine Optimization (GEO), ensuring content is structured and contextualized for discovery and accurate representation in AI-generated responses across ChatGPT, Claude, Google Gemini, and Perplexity.

Earlier, as a Sr. Digital Marketing Consultant at EPOS Direct India and in multiple SEO-focused roles, I delivered integrated SEO, PPC, and email marketing to improve ROI, backed by performance reporting with Google Analytics and SEMrush. I’ve consistently combined technical SEO (site speed, crawlability, structured data, broken link resolution, Core Web Vitals, Schema Markup, crawl budget, and log file analysis) with content strategy, lead generation, and experimentation (A/B testing, CRO), including writing SEO-optimized blogs and web copy to grow organic reach.

Experience

Work history, roles, and key accomplishments

Editorial Staff

Palo Alto Networks

Jan 2023 - Jan 2026 (3 years)

Optimized editorial content strategy to improve search visibility, user engagement, and organic traffic for enterprise cybersecurity products. Led local listing management across major directories and structured content for discovery in AI-generated responses (ChatGPT, Claude, Gemini, Perplexity).

Content Strategy SEO Generative Engine Optimization (GEO)Web Page Classification AI Ready Content Structuring

Sr. Digital Marketing Consultant

EPOS Direct India

Jan 2021 - Jan 2023 (2 years)

Delivered integrated internet marketing solutions across SEO, PPC, and email marketing to improve ROI on client digital media spend. Used Google Analytics and SEMrush to monitor performance and provide actionable optimization recommendations while leading GTM strategy and messaging support.

SEO PPC Email Marketing ROI Optimization Google Analytics SEMrush Market Research Competitive Intelligence GTM Strategy AIO GEO Consulting

SEO Executive

Soft System Solution

Jan 2019 - Jan 2021 (2 years)

Owned SEO strategy for a software solutions provider, conducting technical audits, keyword research, and on-page optimization to strengthen organic search presence. Remediated technical SEO issues including site speed, crawlability, structured data, and broken links, and managed NAP-consistent local listings.

Technical SEO Keyword Research On Page Optimization NAP Consistency

Digital Marketing Analyst

Ablysoft

Jan 2017 - Jan 2019 (2 years)

Generated 300+ qualified leads per month by executing targeted SEO and content marketing strategies, increasing organic traffic by 40%. Managed multi-channel campaigns across Google Ads, social media, and email to drive brand awareness and conversions.

Lead Generation SEO Strategy Content Marketing Google Ads Marketing Campaigns Email Marketing Conversion Optimization Audience Targeting

SEO Analyst

Imark Infotech

Jan 2016 - Jan 2017 (1 year)

Provided SEO and internet marketing services including keyword research, on-page optimization, and backlink building to improve client search rankings. Produced SEO-optimized content (blogs, web copy, articles) and developed SEO plans aligned to target audiences and competitive landscapes.

Keyword Research On Page Optimization Backlinks SEO Strategy SEO Content Writing Competitive Analysis Digital Marketing Audience Research