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Neda Lahooti

@nedalahooti

Senior Graphic Designer at MECO | MAPNA Group, developing brand systems and campaign visuals across print, digital and out-of-home.

Iran

Message

What I'm looking for

I'm interested in brand management and standardisation, brand strategy, identity guidelines and visual consistency, and marketing communications. I’m also interested in brand development using AI.

At MECO | MAPNA Group, I contribute to developing, standardising and implementing the organisation's visual identity across brand touchpoints. I create campaign visuals and assets for print, digital and out-of-home communications.

I also design executive reports, strategic presentations and corporate profiles, translating communication objectives into clear visual storytelling. My work includes industrial and B2B communications, exhibition identities and environmental graphics.

At Tohfeh Food Industries, I designed product packaging, advertising and promotional materials, and oversaw print production. Earlier, at a Toyota dealership, I contributed to campaigns and designed advertising assets for print and digital channels.

Experience

Work history, roles, and key accomplishments

Current

Senior Graphic Designer & Brand Assistant

Current

MECO | MAPNA Group

Mar 2021 - Present (5 years 8 months)

Contributed to the development, standardisation and implementation of the organisation's visual identity system, maintaining consistency across all brand touchpoints. Developed creative concepts and design solutions from initial concept to final execution.

Brand Identity Creative Direction Campaign Development Corporate Communications

B2B Branding

Brand Experience Design

Brand Asset Management

Brand Strategy Design Management

Design Quality Assurance

Print Production Photoshop Adobe Illustrator InDesign After Effects CorelDraw Microsoft Office

Blender 3D

Industrial Photography

Senior Graphic Designer

Tohfeh Food Industries

Jul 2019 - Mar 2021 (1 year 8 months)

Responsible for graphic design and visual communications, focusing on branding, advertising and product packaging. Designed packaging for canned tuna and other non-meat products, produced food photography, and managed advertising film and motion-graphics production.

Packaging Design

Food Photography

Print Design Advertising Brand Identity Motion Graphics Exhibition Design Print Production Photoshop Adobe Illustrator InDesign CorelDraw

Graphic Designer

Toyota Dealership

Sep 2017 - Jun 2019 (1 year 9 months)

Worked on graphic design and visual communications, focusing on branding, advertising and promotional materials. Designed product catalogues for Toyota models, developed advertising campaigns for hybrid vehicles, and managed the design and production of digital and print advertisements.