Murugan Ayyappan
@muruganayyappan
Results-driven SEO Manager with 8+ years of experience.
What I'm looking for
I am an SEO Manager with over 8 years of experience in developing and executing high-impact SEO strategies that significantly improve search engine rankings and drive organic traffic. My proficiency in technical SEO, on-page and off-page optimization, and keyword research has allowed me to deliver measurable results across various industries. I am certified in SEMrush and have a proven track record of enhancing online visibility for my clients.
Currently, I spearhead SEO initiatives at Happy Music Technologies, where I successfully improved organic search rankings and drove traffic growth by 40%. My experience includes managing SEO campaigns for multiple clients, conducting comprehensive website audits, and collaborating with cross-functional teams to ensure SEO best practices are integrated into all digital assets. I am passionate about mentoring junior team members and sharing my knowledge of SEO tools and strategies.
Experience
Work history, roles, and key accomplishments
Tech SEO Specialist
Happy Music Technologies Pvt. Ltd
Aug 2023 - Present (1 year 11 months)
Spearhead the development and implementation of SEO strategies to improve organic search rankings and drive traffic growth by 40%. Conduct comprehensive website audits to identify technical SEO issues and implement fixes. Collaborate with content, design, and development teams to ensure SEO best practices are integrated into all digital assets.
SEO Specialist
Purplesoft Tech Pvt. Ltd
Sep 2022 - Jul 2023 (10 months)
Managed SEO campaigns for 8 clients, achieving an average increase of 35% in organic traffic. Utilized SEMrush and Ahrefs for keyword research, backlink analysis, and competitor benchmarking. Conduct technical SEO audits to resolve issues like crawl errors, site speed, and mobile-friendliness.
SEO Specialist
Babble Networks Pvt. Ltd
Sep 2022 - Jul 2023 (10 months)
Conduct keyword research and competitive analysis to identify high-value opportunities for organic growth. Perform on-page optimization, including meta tags, headers, content, and internal linking, to improve search rankings.
Senior SEO Analyst
Agnostic Solutions Pvt. Ltd
Apr 2018 - May 2019 (1 year 1 month)
Conduct in-depth keyword research, competitive analysis, and website audits to identify SEO opportunities and technical issues. Develop and implement on-page and off-page optimization strategies to improve search engine rankings and organic traffic.
SEO Analyst
ISCISTECH Business Solutions Pvt. Ltd
Jul 2016 - Dec 2017 (1 year 5 months)
Conducted on-page optimization for client websites, including meta tags, headers, and internal linking. Assisted in developing content strategies to align with SEO goals and target audience needs.
Education
Degrees, certifications, and relevant coursework
VINS Christian College of Engineering
Master of Computer Applications, Computer Applications
2010 - 2013
Grade: 73%
Completed a Master of Computer Applications (M.C.A.) with a focus on advanced computing techniques and software development.
S.T. Hindu College
Bachelor of Science, Computer Science
2006 - 2009
Grade: 61%
Earned a Bachelor of Science (B.Sc.) in Computer Science, covering fundamental concepts in programming, algorithms, and data structures.
St. Francis Higher Secondary School
Higher Secondary Certificate, Higher Secondary Education
2004 - 2006
Grade: 55%
Completed Higher Secondary Certificate (H.S.C.) with a focus on science and mathematics.
S.M.R.V. Higher Secondary School
Secondary School Leaving Certificate, Secondary Education
2002 - 2004
Grade: 80%
Achieved Secondary School Leaving Certificate (S.S.L.C.) with a strong foundation in various subjects.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
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