At ibex, I lead SEO strategy and delivery for client accounts, from technical audits and keyword research to content optimization and performance reporting. I improve site health through Core Web Vitals fixes, schema markup, and crawl and indexation optimization.
I also structure content for featured snippets, People Also Ask, and AI search citations, and use E-E-A-T frameworks to build topical authority. Previously at HexaClicks, I grew organic traffic by 75% across a portfolio of client websites through keyword strategy, on-page optimization, and link building.

