roheel abbas
@roheelabbas
I’m an SEO specialist driving organic growth with AI and technical SEO.
PakistanWhat I'm looking for
I’m an SEO Specialist with over 4 years of experience helping businesses grow their organic presence across Google, AI tools like ChatGPT and Perplexity, and local search. I work across Technical SEO, On-Page and Off-Page SEO, AI SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and Local SEO.
I’ve delivered results for clients in e-commerce, service industries, training institutes, LMS platforms, Local SEO, and SaaS businesses. My approach combines keyword research, competitor gap analysis, and content guidance to improve rankings, organic traffic, and search visibility.
I also focus on solving technical blockers like Core Web Vitals, crawl errors, canonical tags, and schema markup. I apply AI SEO and AEO/GEO practices (including FAQ structures and schema) so content earns citations in AI Overviews and LLM-based suggestions.
Experience
Work history, roles, and key accomplishments
SEO Specialist
Sodabees
Aug 2024 - Present (1 year 11 months)
Managed on-page, off-page, and technical SEO for multiple client websites, improving keyword rankings, organic traffic, and search visibility. Implemented technical fixes (Core Web Vitals, crawl errors, canonical tags, schema markup) and applied AI SEO and AEO for Google AI Overviews and LLM-based search tools.
SEO Consultant
Xcalibre Training Center
Aug 2024 - Jan 2026 (1 year 5 months)
Owned the full SEO strategy across technical, on-page, off-page, and local SEO for the business in the UAE market. Led geo-targeted and course-specific keyword ranking, Local SEO (Google Business Profile and citations), and applied AEO (FAQ structures and schema) to drive citations in AI tools.
Marketing Executive
Techclone (Pvt.) Ltd.
Sep 2023 - Feb 2024 (5 months)
Identified high-traffic keywords and competitor strategy gaps to support marketing and SEO efforts. Improved website performance through technical SEO collaboration with developers and planned link-building and Google Business Profile optimizations.
SEO Specialist
Creative Buddies
Jan 2023 - Aug 2023 (7 months)
Conducted keyword research and competitor analysis to improve search performance and visibility. Resolved technical issues (crawl errors, site speed), managed Local SEO with Google Business profiles, and executed link-building campaigns while monitoring results.
Education
Degrees, certifications, and relevant coursework
Shah Abdul Latif University
BSc, General Science
2022 - 2024
Completed a BSc in General Science at Shah Abdul Latif University from 2022 to 2024.
Hawk Aviation Services
EASA Part 66, Aircraft Maintenance Engineering
2017 - 2019
Studied Aircraft Maintenance Engineering (EASA Part 66) at Hawk Aviation Services from 2017 to 2019.
Govt. City College, Karachi
Intermediate, Pre-Engineering
2014 - 2016
Completed Intermediate Pre-Engineering studies at Govt. City College, Karachi from 2014 to 2016.
St. Patrick's High School, Karachi
High School, Radio and Electronics
Completed Radio and Electronics coursework at St. Patrick's High School in 2014.
Tech stack
Software and tools used professionally
Availability
Location
PakistanAuthorized to work in
Job categories
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