Open to opportunities

Usama Ismail

@usamaismail

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Experienced SEO specialist and team leader driving organic growth and content strategy.

Pakistan

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What I'm looking for

I am seeking an SEO role where I can lead strategy and teams, work cross-functionally, use data-driven methods to grow organic traffic, and take ownership of measurable SEO outcomes.

I am an SEO specialist and team leader with over five years of hands-on experience improving organic visibility and driving measurable traffic gains. I lead cross-functional teams of content writers, SEO experts, and social media specialists to deliver cohesive strategies.

I have designed and executed link-building and content strategies that increased domain authority and search rankings, and I regularly conduct site audits, keyword research, and competitor analysis to inform tactics. I integrate social media and SEO efforts and use web analytics to iterate on performance.

In leadership roles I run client consultations, present comprehensive website plans, and ensure team alignment to meet KPIs such as CTR, bounce rate, and conversions. I collaborate closely with developers and designers to implement SEO best practices, including HTML/CSS integration for on-page optimization.

I hold a Bachelor's degree in Computer Science and have expert-level skills across technical SEO, WordPress optimization, local/mobile/e-commerce SEO, Google tools, and data-driven reporting. I focus on scalable strategies that improve visibility and business outcomes.

Experience

Work history, roles, and key accomplishments

SEO Team Leader

Apex Solution

Jan 2023 - Feb 2025 (2 years 1 month)

Led a team of content, SEO, and social media specialists to improve website rankings and visibility; conducted client consultations and competitor analysis, driving data-informed keyword strategies that improved organic performance.

Technical SEO Keyword Research Content Strategy Link Building Google Analytics On Page Optimization Off Page SEO Team Leadership

SEO Executive

Vortax

Nov 2020 - Nov 2022 (2 years)

Developed link-building and content strategies and integrated social media with SEO to increase organic traffic and domain authority; performed analytics and KPI monitoring to inform ongoing optimizations.

Link Building Content Strategy Web Analytics KPIs On Page SEO Reporting Outreach

SEO Executive

Ranker Technologies

May 2019 - Oct 2020 (1 year 5 months)

Spearheaded a 6-month website strategy, published and optimized content across blogs and landing pages, and coordinated with writers and developers to improve search rankings and user engagement.