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Namita Waghray

@namitawaghray

Labor communications specialist at AFSCME Ohio Council 8 who grew its email program from 1,500 to 20,000 subscribers.

At AFSCME Ohio Council 8, I led communications for campaigns spanning organizing, contracts, legislation, and politics. I produced campaign materials and developed multi-channel strategies across earned media, digital, email, SMS, and social.

I grew the Council email program from 1,500 to 20,000 subscribers and its social following from 500 to nearly 3,000, building rapid-response mobilization infrastructure. I also managed paid digital campaigns and tracked performance with Google Analytics 4 and Looker Studio.

At AFSCME, I developed and executed the integrated communications plan that won collective bargaining rights for city and county public workers in Virginia for the first time in over 40 years. I also built communications for organizing campaigns and trained affiliate staff and elected leaders on digital tools.

Earlier, I coordinated affiliate communications across the South and led campaign communications at AFT Cleveland ACTS. At SEIU 1199, I managed a canvass operation of 50+ canvassers as Cleveland Lead for Fight for a Fair Economy.

Experience

Work history, roles, and key accomplishments

Communications Director

AFSCME Ohio Council 8

Apr 2022 - Mar 2026 (3 years 11 months)

Led all communications for a statewide affiliate representing 31,000 members across organizing, contract, legislative, and political campaigns. Produced day-to-day campaign materials and managed social media, email, and paid digital programs.

campaign content production Social Media Strategy Email Marketing SMS Campaigns Adobe Creative Suite Meta Ads Manager Google Ads Google Analytics 4 Looker Canva Brand Management Press Relations Digital Organizing

Strategic Communications Associate

AFSCME

Jan 2019 - Apr 2022 (3 years 3 months)

Led multi-state communications campaigns across Virginia and nationally, developing integrated plans combining social media, press, email, SMS, and field. Developed the communications plan that won collective bargaining rights for Virginia public workers for the first time in over 40 years.

Integrated Communications Earned Media Social Media Email Marketing SMS Campaigns Paid Media Action Network Union Hall Mobile Commons Hustle Photo Project Management Training

Strategic Communications Assistant / Southern Region Coordinator

AFSCME

May 2015 - Jan 2018 (2 years 8 months)

Coordinated social media and communications for AFSCME affiliates across Texas, Florida, and the Gulf Coast. Led communications for the defeat of a statewide anti-union bill in Texas and managed a $10,000+ digital ad budget for a Houston ballot initiative.

Social Media Management Digital Advertising Email Marketing Print Materials Campaign Communication Budget Management

Union Organizer / Project Lead Organizer

AFT Cleveland ACTS

Jan 2012 - May 2015 (3 years 4 months)

Developed campaign plan and organizing committee structure for the first regional charter school chain organizing drive in Cleveland. Created all campaign communications and trained worksite leaders.

Union Organizing Campaign Planning Communication Skills Training

Union Organizing / City Lead

SEIU 1199

Feb 2009 - Jan 2011 (1 year 11 months)

Managed a canvass operation of 50+ canvassers as Cleveland Lead for Fight for a Fair Economy. Led regional organizing across Ohio, Kentucky, and West Virginia through card signing and contract negotiation.

Canvass Management Union Organizing Card Signing Contract Negotiation Regional Leadership