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naba ahsan

@nabaahsan

Brand Marketing & Design Coordinator at CREATIVE TOUCH DESIGN, contributing to a 75% increase in consumer engagement and brand presence.

Canada

Message

At CREATIVE TOUCH DESIGN, I develop cross-platform brand and digital marketing strategies that have contributed to a 75% increase in consumer engagement and brand presence. I also partnered with the Huda Beauty Global team on a Toronto influencer activation for 40+ creators.

At TECHTRONIC INDUSTRIES – Milwaukee Tool, I developed and executed e-commerce strategies across major Canadian retailers, contributing to a 62% revenue increase within two months. I also analyzed market, consumer, competitor, and pricing data to inform digital strategy.

As a Global Procurement Analyst at ROYAL BANK OF CANADA, I analyzed supplier and spend data and managed key workstreams of RBC's Canadian Mobility RFP. At INTERAC, I analyzed incident trends and used ServiceNow to develop weekly performance reports. I also develop digital marketing and content strategies for community organizations as a freelance Marketing & Content Coordinator.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Content Coordinator

Current

Freelance Brand Marketing & Content

Aug 2024 - Present (2 years 3 months)

Develop digital marketing and content strategies for community organizations, managing campaign messaging and creative direction. Create and execute promotional campaigns for large-scale events using audience engagement data.

Digital Marketing Content Strategy Social Media Campaign Management Creative Direction

Current

Brand Marketing & Design Coordinator

Current

Creative Touch Design

Jan 2022 - Present (4 years 10 months)

Developed cross-platform brand and digital marketing strategies across Instagram, TikTok, Facebook, and web channels, contributing to a 75% increase in consumer engagement. Partnered with the Huda Beauty Global team to plan and execute a Toronto influencer activation for 40+ creators.

Digital Marketing Brand Strategy Social Media Instagram TikTok Facebook Analytics Stakeholder Coordination

Global Procurement Analyst

Royal Bank of Canada

May 2024 - Aug 2024 (3 months)

Analyzed supplier, spend, market, and commercial data to identify trends and support strategic sourcing. Managed key workstreams of RBC's Canadian Mobility RFP, evaluating vendors through spend analysis and proposal evaluation.

Data Analysis Strategic Sourcing Spend Analysis Contract Review Supplier evaluation Ivalua OneSpan Financial Benefits Tool

Problem Management Analyst

Interac

Sep 2023 - Dec 2023 (3 months)

Analyzed operational data and recurring incident trends to identify root causes and improve system performance. Leveraged ServiceNow to develop weekly performance reports supporting operational decision-making.

Data Analysis Incident Management ServiceNow Reporting Cross Functional Collaboration

E-Commerce & Digital Operations Coordinator

Techtronic Industries

Jan 2023 - Apr 2023 (3 months)

Developed and executed e-commerce strategies across 5+ major Canadian retailers, contributing to a 62% increase in revenue within two months. Conducted market, consumer, competitor, and pricing analysis across the power tools category.

E commerce Strategy Digital Operations Market Analysis Competitive Analysis Pricing Analysis Retail Partnerships