At Hul Hub, I progressed from Content Executive to Deputy Manager Content, working across editorial operations, financial proposals, and content systems. I designed an automated Excel writer-evaluation sheet that reduced monthly processing time by 25%.
I supervised the integration of ChatGPT and Gemini into content workflows and trained writing staff in prompt engineering. I also managed Jira sprints and resources, helping maintain more than 98% on-time delivery across accounts.
For SBT Japan’s international auto auction platform, I audited and restructured the content architecture, help center, and self-service FAQs. I also completed developmental and copy editing for The Paradox of Validation and developed the concepts and workflows for its infographics.
Earlier, I led content and copy work at Switch Studios and quality control editing at ePlanet Communications Pvt. (Ltd), including subtitling work for international media accounts. My work has also included financial projections and investment proposals, English-to-Urdu media content, and a poetry manuscript edited for publication.

