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Mustafa Ali Khan AfreediMA
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Mustafa Ali Khan Afreedi

@mustafaalikhanafreed

Deputy Manager Content at Hul Hub, where I integrated AI editing workflows and automated writer evaluations, cutting processing time by 25%.

Pakistan
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At Hul Hub, I progressed from Content Executive to Deputy Manager Content, working across editorial operations, financial proposals, and content systems. I designed an automated Excel writer-evaluation sheet that reduced monthly processing time by 25%.

I supervised the integration of ChatGPT and Gemini into content workflows and trained writing staff in prompt engineering. I also managed Jira sprints and resources, helping maintain more than 98% on-time delivery across accounts.

For SBT Japan’s international auto auction platform, I audited and restructured the content architecture, help center, and self-service FAQs. I also completed developmental and copy editing for The Paradox of Validation and developed the concepts and workflows for its infographics.

Earlier, I led content and copy work at Switch Studios and quality control editing at ePlanet Communications Pvt. (Ltd), including subtitling work for international media accounts. My work has also included financial projections and investment proposals, English-to-Urdu media content, and a poetry manuscript edited for publication.

Experience

Work history, roles, and key accomplishments

HH
Current

Deputy Manager Content

Hul Hub

Jul 2021 - Present (5 years 3 months)

Manages cross-functional content, SEO, and writing teams, serving as final escalation point for quality control and high-stakes international client deliverables. Led e-commerce UX and knowledge base architecture for SBT Japan and oversaw long-form editorial and visual infographic workflows.

HH

Team Lead Content Level I

Hul Hub

Sep 2022 - Sep 2023 (1 year)

Designed and deployed an automated writer performance evaluation sheet in Excel, reducing monthly evaluation processing time by 25%. Created standardized content quality protocols ensuring human-grade readability, SEO compliance, and brand alignment.

HH

Senior Content Executive

Hul Hub

Apr 2022 - Sep 2022 (5 months)

Executed financial modeling, valuation analysis, and multi-year projections for business plans commissioned by US and UK clients. Drafted legal and corporate documentation including Privacy Policies, Terms & Conditions, White Papers, and press dockets.

SP

Editor (Contract)

Sateah Afreedi (Poet)

Aug 2020 - Nov 2020 (3 months)

Executed complete copy editing, proofreading, and structural editing for a 100+ page poetry manuscript titled 'We are all Sinners in the End'. Corrected grammatical, stylistic, and tonal inconsistencies, collaborating directly with the author through final publication.

SS

Head of Content and Copy

Switch Studios

Jul 2019 - Jun 2020 (11 months)

Served as primary project manager and client liaison for major corporate accounts, creating digital marketing strategies, press dockets, and brand collateral. Directed storyboards, commercial scripts, and visual assets with design teams for TV commercials and promotional animations.

EL

Quality Control Editor / Team Lead

ePlanet Communications Pvt. (Ltd)

Apr 2017 - Apr 2019 (2 years)

Evaluated subtitle files over video backgrounds using proprietary subtitling software, inspecting sync, cue accuracy, text corruption, and positioning to maintain a 98% accuracy ranking. Managed quality control for major international media networks including Netflix, Disney, BBC, and others.

SE

Media & Communication Executive

STARLINKS PR & EVENTS

Jan 2016 - Dec 2016 (11 months)

Authored press releases, briefs, info-packs, and dockets in English and Urdu, securing coverage across major local and national newspapers and magazines. Coordinated with bloggers and social media personalities to activate digital campaigns, consistently driving client events to the top 10 trending list on Twitter.

Sabanci University logoSU

Teaching Assistant (Part-Time)

Sabanci University

Jan 2013 - Dec 2014 (1 year 11 months)

Facilitated classroom activities, monitored student progress, assisted with data entry, and collaborated with faculty on student-centered learning plans. Courses taught included Natural Sciences, Technical Writing & Communication, and Calculus II.

Education

Degrees, certifications, and relevant coursework

Sabanci University logoSU

Sabanci University

MSc, Mechatronics Engineering

Completed coursework in Mechatronics Engineering.

Bahria University logoBU

Bahria University

Bachelor of Electrical Engineering, Electrical Engineering

Bachelor of Electrical Engineering degree.

Sabanci University logoSU

Sabanci University

Teaching Scholar Residency Program, Natural Sciences

Teaching Scholar Residency Program in Natural Sciences, in collaboration with MIT.

Google logoGO

Google

The Fundamentals of Digital Marketing, Digital Marketing

Completed The Fundamentals of Digital Marketing certification.

Tech stack

Software and tools used professionally

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