At KAMG and StrategyLadders, I worked across both engagements concurrently, aligning product strategy, user experience, and implementation with developers and stakeholders. Simplifying core user journeys improved task completion by 40%, while changes to product discovery and purchase flows lifted e-commerce conversion by 28%.
At VIA Marketing, subcontracted to YAS Marketing, I optimized ordering, reservation, and lead-generation experiences across 20+ brands. I led UX and UI design from discovery through delivery, using research and usability evaluations to reduce friction and improve customer journeys.
I founded SLEEKER and personally delivered UX and UI across 30+ client engagements, while building reusable design kits to reduce repeated production work. My earlier experience as a Full Stack Engineer at 7DASH, along with ongoing freelance product design engagements, helps me connect product decisions with practical implementation.
