At TBI Bank, I designed, trained, and deployed churn, reactivation, and propensity-to-buy models to production on Snowflake, with monthly-refreshed predictions supporting targeted retention campaigns. I also automated churn and retention reporting in Power BI, moving the process from weekly manual reporting to a fully automated monthly workflow.
I developed a credit application propensity pipeline and am leading work on a What-If simulation framework using a locally hosted LLM to help marketing teams evaluate campaign scenarios. Earlier, I worked on customer segmentation and churn prediction at Wunderman Thompson, and financial risk and pricing models at Ernst&Young.
