mohit kumar

Build and maintain APIs powering Target's ads analytics reporting and dashboard surfaces, serving campaign performance data to internal and advertiser-facing clients. Optimize and scale APIs to serve ads performance metrics from various data sources including HIVE tables, BigQuery and Postgres.

Transformed carrier integrations into an efficient, configurable platform, reducing onboarding time from weeks to 12 days, and onboarded 50 carriers. Led a smooth, incremental migration off a legacy integration system with zero customer disruption, ensuring each carrier integration delivered added value upon deployment.

Led design and implementation of the customer-journey workflow engine powering multi-channel campaigns with millions of messages per day across SMS, Email, Push, and Voice. Mentored 23 engineers on architecture and code review.

Improved user engagement by 25% by enhancing the Woo app's core matching engine with demographic filters and swipe signals. Built a profile-scoring pipeline from swipe data and used the scores to rank profiles within a user's deck, improving match conversion.

Built data ingestion using a Storm topology streaming raw data from Kafka and social APIs (Twitter, Facebook); implemented parser bolts feeding HBase and Elasticsearch to power an identity-resolution graph. Built REST APIs and JWT-based authentication for the Master Data Management reporting and monitoring dashboard.

Pursued a Master of Computer Applications (MCA) degree at Delhi University.