mohamed thiam

Built the complete brand identity for a premium café brand: naming, positioning, brand story, typography, colour and a cross-cultural visual system, with graphic toolkits and guidelines for rollout. The system holds across 24 sites in eight countries, flexing to local culture — and the framework has since been extended to the parent company.

Concurrent with Hellomomo. Pan-African and GCC markets.

Lead engagements end to end: discovery and executive workshops through strategy, narrative, art direction and final production.

Clients include KOFISI Africa, The Fund for Global Human Rights, the Coalition of Black Trade Unionists, IDEO.org and the UN Environment Programme.

· Direct multidisciplinary collaborators across design, copy, illustration, motion, UX, development and production.
· Own

Art-directed, illustrated and designed The Symposium Reader for the Symposium on Strength and Solidarity for Human Rights, published March 2025 — translating five years of global dialogue and field research into a book activists and organizers could print, share and work in.

Retained across three years and multiple engagements, concurrent with the Canadian Labour Congress and Hellomomo.

· Manage

Created campaign visuals and social copy for a climate-justice workshop series for Black communities, grounding the invitation in heat, flooding, housing pressure and food costs rather than generic climate imagery.

· Six workshops drew roughly 120 attendees, filling about 95% of available seats.
· Delivered through Hellomomo.

Brought cross-cultural clarity to complex environmental communication inside a global organization.

· Delivered design and technical support for the TEEB Global Conference in Bangkok, Thailand.
· Concurrent with the IDEO.org engagement.

Mentored senior creatives — leading film and video-game practitioners — shaping 30–40 instructor-led courses and teaching them to package deep craft expertise into products people would buy and learn from.

Concurrent with the Canadian Labour Congress role.

· Led design sprints to improve production methods and develop new learning formats.
· Built a 3D modelling and texturing practice through th

Repositioned Mosaïq — a global learning platform built with the Citi Foundation for 200+ NGOs — from a static knowledge hub into a peer-learning community, using personas and stakeholder testing to shift the proposition. Mosaïq remains live across multiple cohorts.

· Led brand strategy, positioning, naming, visual identity and the brand guide, including naming the platform.
· Worked across design

Art-directed the visual language, brand systems and graphic toolkits for five major national campaigns: #DoneWaiting, Pharmacare, Forward Together, Show We Care and Indigenous Rights and Justice — plus many smaller ones including Black History Month.

#DoneWaiting united four economic-justice demands under one adaptable campaign idea, given physical form in posters, merchandise and organizing tool

Worked as a designer at Northern Army, contributing to branding and design projects.

Collaborated as a designer at LOG Creative Bureau, contributing to branding and design projects.

Art-directed and illustrated Unmapping Mexico, a connected poster series charting Mexico City across three eras — from concept through illustration to print.

Worked as a freelance graphic and editorial designer at ELLE Canada, contributing to design projects.

Worked as a freelance graphic designer specializing in branding and identity at GPBL Penser projet.

Worked as a freelance graphic designer, art director, and illustrator at the National Film Board of Canada.

Worked as a graphic and web designer at Kikoy4Kenya, contributing to design projects.

Pursued a Master of Fine Arts in 2D Design, focusing on advanced design principles and creative practice.

Earned a Bachelor of Fine Arts with a major in Design, building a strong foundation in visual communication and design thinking.