Misba Umatiya
@misbaumatiya
Brand & Content Strategist helping brands grow through strategy, storytelling, creative direction, and data-driven marketing.
IndiaWhat I'm looking for
I've driven digital growth for PAWFECTUS INDUSTRIES, THE BICKIBOSS STUDIO, THE LIVING CO., QAMASH, and Blue Diamond Heavy Equipment & Machinery Spare Parts Trading. I build social media campaigns, content calendars, product launches, SEO strategies, influencer partnerships, paid advertising, and brand storytelling across luxury, fashion, FMCG, media, and manufacturing.
My campaigns increased Instagram engagement by 85% in six months, achieved 50% higher engagement on Instagram and Facebook, increased website traffic by up to 30%, and improved product conversions by 22% through influencer partnerships and user-generated content.
I use Google Analytics, Meta Business Suite, Google Ads, Canva, and Adobe Creative Suite to turn performance data into actionable reports, stronger campaigns, and consistent ROI improvements. Earlier, I designed responsive websites and user-centric UI/UX experiences that improved mobile traffic and client satisfaction.
Experience
Work history, roles, and key accomplishments
Marketing Media Manager
Pawfectus Industries Pvt Ltd
Sep 2025 - Present (1 year 1 month)
Developed and managed digital marketing campaigns across multiple platforms, optimized SEO, and coordinated PR activities. Analyzed performance using Google Analytics and Meta Business Suite to improve conversions and ROI.
Social Media Marketing & Management Executive
The Bickiboss Studio
Jan 2024 - Sep 2024 (8 months)
Increased Instagram engagement by 85% and grew follower base by 30% through data-driven strategies. Achieved a 25% increase in website traffic via content marketing and SEO.
Social Media Marketing & Management Executive
The Living Co.
Mar 2022 - Dec 2023 (1 year 9 months)
Increased follower base by 25% and improved SEO rankings, boosting organic traffic by 15%. Managed 20+ influencer collaborations and increased product conversions by 22%.
Digital Marketing Executive
Blue Diamond Heavy Equipment & Machinery Spare Parts Trading
Jul 2021 - Jan 2022 (6 months)
Increased website traffic by 30% through SEO-focused strategies and managed paid ad spend of AED 73,500, achieving a 20% ROI.
Social Media Marketing & Management Executive
Qamash
Jun 2019 - May 2021 (1 year 11 months)
Increased brand visibility by 40% through targeted campaigns and grew Instagram followers by 25% via influencer partnerships.
Web Design & Developer
Landmark Heights Private Limited
Jan 2017 - Apr 2019 (2 years 3 months)
Enhanced user experience by 35% through user-centric UI/UX designs and designed responsive websites, improving mobile traffic by 40%.
Education
Degrees, certifications, and relevant coursework
Mumbai University
Bachelor of Science, Information & Technology
2014 - 2017
Pursued a Bachelor's degree in Information & Technology, gaining foundational knowledge in computing and information systems.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Website
misbaumatiya.my.canva.sitePortfolio
misbaumatiya.my.canva.siteSocial media
Job categories
Skills
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