At Vantage Circle, I lead end-to-end SEO across webpages and blogs, driving MQLs for Rewards & Recognition, Pulse, Perks, and Fit. I helped grow organic lead contribution from 16% in FY23 to 40% in FY25 and supported traffic growth to 2M monthly visitors in December 2023.
I turn technical audits, international expansion, content strategy, and conversion optimization into shipped outcomes with developers, product marketers, website teams, and writers. My work spans server log analysis, Core Web Vitals, hreflang, site architecture, entity SEO, topical authority, content pruning, internal linking, and AI-assisted SEO workflows.
I lead four SEO specialists, have trained seven SEO executives and six interns, and coordinate closely with an eight-person content team. I also use HubSpot, VWO, CLI, terminal, and MCP-based workflows to improve reporting, lead tracking, experimentation, and SEO operations.
