Ashish Trikha

Spearheaded GEO and AEO initiatives to improve AI-driven discoverability and led SEO, Google Ads, Meta Ads, and social media strategy for a global SaaS portfolio. Managed and mentored a 7-member digital marketing team and implemented structured data and E-E-A-T frameworks.

Managed SEO, SMO, and PPC strategies for two educational websites, improving keyword rankings and organic lead generation. Led a cross-functional team and reported social media analytics to management.

Managed SEO and paid media strategy for international clients across New Zealand, Australia, and India. Delivered organic growth through technical SEO audits, keyword strategy, and link acquisition campaigns.

Managed SEO, SMO, and content teams, developing strategies for company websites and clients across organic, social, and paid media channels. Generated leads for a tech support business and anti-virus product through SEM and content marketing.

Delivered SMO and ORM services for Aircel India and Canon India, maintaining monitoring, reporting, and social engagement workflows.

Created and managed SEO, SMO, and PPC campaigns, tracked analytics via Google Analytics, and produced performance reports with strategic takeaways.

Executed on-page and off-page SEO, keyword research, Google mapping, and social media profile management for Tradeindia.com and client catalogues.

Led a team of 5–6 SEO professionals on on-page and off-page optimisation projects, managed client relationships, and reported on performance metrics.

Completed Master of Computer Applications from Uttar Pradesh Technical University in 2010.

Completed Bachelor of Commerce from University of Lucknow in 2007.

Completed Senior Secondary education from St. Teresa's School, Lucknow in 2004.